The Art of Instagram with Tourism Australia

Ever wondered if your business should be on Instagram, or how Tourism Australia choose the images they post?

Recently Jesse Desjardins and Chloe Davis from Tourism Australia ran a webinar on mastering the art of Instagram. The lovely ladies from Tourism Eschool captured the question and answer section of the webinar, and summed this up as a blog post on their tourism eschool blog (one of our favourite go-to sites for all things online marketing).

Chloe and Jesse shared lots of helpful tips and hints that you as operators can easily put into practice, including which tools you should use to edit your photos, how to track your analytics, when you should schedule posts and more. Keep reading here to find out more.

Watch the webinar or get inspired by TA’s instagram @australia by checking out their online gallery here.

With our own instagram account @margaretriver we try to replicate the success of the Tourism Australia account by inspiring visitors (and potential visitors) with endless shots of stunning scenery, beaches, forests, breweries, wineries, restaurants and more!

If you are posting on instagram don’t forget to hashtag #margaretriver as this is a great way of connecting with people searching for images of the region. We regularly repost images that we discover using that hashtag, so you may see you pic on our instagram soon, and who knows, it may even end up on the @australia account!

Tourism eSchool