The second round of stakeholder consultation in the development of the regional brand has been completed this week. Representatives from the Association’s member businesses and staff as well as local industry bodies came together to review the brand identity and creative in a series of workshops.
Block Branding will now work through feedback before presenting the final piece of work to be signed off by the MRBTA Board.
A team of web developers, photographers and a copywriter has been assembled to work with the Association’s marketing team on the new destination website to be launched on 1 July. A project kick off meeting took place on 27 March, which outlined the four key areas of the website vision and direction.