Australian wine exports rise in value and volume in 2014–15
In the 12 months to 30 June 2015, the value of Australian wine exports rose 5 per cent to A$1.89 billion according to the Wine Export Approval Report released today by Wine Australia.
This is the first time the value of wine exports has increased on a financial year basis since 2006–07.
Wine Australia’s Chief Executive Officer Andreas Clark said growth in value was driven by the strength of Australian exports in the Asian market.
‘The value of wine exports to Northeast Asia was up 29 per cent and Southeast Asia was up 18 per cent. We ship more than half of our exports above A$7.50/litre to Asia and the average value of those exports is A$18.49/litre compared to A$12.29/litre in Europe and A$11.54/litre in North America.
‘This is the third consecutive financial year we’ve seen value growth at this above $7.50/litre price point, now worth A$529 million. It accounts for 28 per cent of total value share but only 5 per cent of volume.’
Australia’s top five export countries by value were:
- US – down 7.9 per cent to A$415 million
- UK – down 1.5 per cent to A$369 million
- China – up 32.1 per cent to A$280 million
- Canada – down 0.7 per cent to A$182 million
- Hong Kong – up 28.4 per cent to A$112 million
In the last 12 months, the average value of exports above A$7.50/litre went up 8 per cent to a record A$15.40/litre.
Exports of Australia’s highest-priced wines (above A$50/litre), which account for only 0.2 per cent of total exports, grew for the fifth consecutive year, up 62 per cent to a record A$123 million.
Mr Clark said that the figures reflected the on-going opportunities for Australian wine in the premium price points and Wine Australia would assist winemakers, regions and exporters to capitalise on these opportunities through its recently released five-year Strategic Plan.
‘Our two strategic priorities are increasing the demand and price paid for Australian wine, and increasing our competitiveness. We’ll be expanding our program of activities in the critical US market including the introduction of a formal Market Entry Program and we’ll continue to develop the export markets in Europe, China and Asia Pacific through activities that focus on Australia’s finest wines.’
Over the last 12 months, Australian wine was exported to 122 destinations by 1,405 exporters with the majority (904 exporters) recording volume growth, a turnaround from the previous year when the majority of exporters recorded declines. The number of Australian wine products exported hit a record high of 17,731, up 8.4 per cent.
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