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5 minutes with… Radiowest & HOTFM

Business Name: Southern Cross Austereo – HOTFM/Radiowest

Name: Samantha GowdieIMAG0255 (00000002)

Location: Margaret River – South West Region

How long have you been operating/in the business? Only weeks yet it feels wonderfully comfortable….

Tell us about your business (your elevator pitch in 30secs): Southern Cross Austereo is one of Australia’s largest & most diverse media brands. As a consequence we have the potential to reach 95% of Australians.
Having the 2 most recognised commercial radio brands outside of Perth , that specifically target both the under 40 and the over 40’s audience, HOT FM & RADIO WEST consistently deliver results for clients. With Live and Local breakfast shows such as Cliff & Dougie , Ryan & Rosie , great daytime content with our Cape to Cape show with Loz , as well as big name stars like Hamish & Andy we know that people a tuning into our brands and engaging with us.

What is your unique point of difference?
When it comes to marketing, we tailor make proposals suited to your own business and your customers wants , there is no set schedule, Radio is not a one package fits all offer , so therefore we have to understand your business needs and wants before producing a proposal.

Do you have any new updates to share – i.e. renovations, new services or products, etc.
Southern Cross Austereo (SCA) has announced a partnership with Triton Digital, the leading technology provider for the audio industry, to bring a2x®, the world’s first online audio advertising exchange to Australia in June.
a2x® enables programmatic buying of targeted online and mobile audio ad inventory. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates precise targeting, eliminating waste and resulting in the highest efficacy for advertisers.
This partnership will enable advertisers and agencies to buy digital audio advertising programmatically and scale their campaigns across many leading publishers through a single exchange. In addition, publishers are able to leverage audience data to create more effective connections between brands and consumers.

Favourite part of the job – what keeps you going? Where do I start!!! Collaborating with inspirational people! From a work colleague to members of the community to finally create a marketing solution that delivers results.

Anything else you’d like other members to know about you and/or your business? I’ll always have my clients best interest at heart , I / We need your marketing to work so that you continue to use Radio as an outlet.

What do you love about Your Margaret River Region? Driving back from somewhere I have been, crossing the Margaret River bridge and recognising what a gorgeous place we live in. Our landscape is quilted with world class raw coastal views, farms, food, wine, beer, art, flora, fauna, caves, surfing, fishing, I could go on! But best of all within minutes I am waving hello or stopping on the street to “have a chat” with someone in my community. Home!