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International Cabernet Day 3 September

Thursday 3 September is International Cabernet Day and we are getting ready to help raise the region’s profile for making outstanding cabernet. Here are some ideas for wineries wanting to celebrate the day:

Promote your special offer

The website team is working to create some online editorial around the day, and we would like to supplement the content with details of any special offers or events being held by wineries across the region. If your winery is organising some special activity, please email [email protected] by Friday 21 August with the details.

Promote your event

You can also enter any events to the online event calendar at: – just click on ‘post your event’ and submit your event titled something like “International Cabernet Day at [insert name]”.

Start planning your social media activity

The Cabernet Day hashtag is simply #cabernetday – it’s still early the hashtag hasn’t really started to gather momentum yet for 2015, so why not jump onto Instagram and Twitter to see what people were posting last year to get some ideas. You may also like to use #restaurantaustralia, #aussiewine and of course #margaretriver to get the conversation going.