Whether you’re looking for a map of the area, need help finding your accommodation or just want to know where the locals go for dinner, there’s no doubt that Western Australia’s visitor centres play a crucial role in informing and educating tourist about local areas and tourism products.
Tourism Research Australia (TRA)- in partnership with Tourism WA- contracted Metrix Consulting to research the effectiveness of visitor centres in Western Australia their impact on the visitor behaviour, and how their offering can be improved. It also reveals the value of Western Australian visitor centres with about $116.65 million in 2014 generated in overnight visitor spend for the State’s economy.
Key findings from the research include information on:
- Visitor centre use
- Importance of visitor centres
- Current performance of visitor centres
- Opportunities that exist
- Indicates centres influence visitors to stay longer and spend more
Tourism Minister Kim Hames said the research, commissioned by Tourism Research Australia and Tourism Western Australia, showed visitor centres continued to make a vital contribution to the tourism industry despite a trend towards booking and researching holidays online.
In recent years we have seen more people using the internet and other digital channels to research and book their holidays and this has had an impact on the financial sustainability of visitor centres,Tourism Minister Kim Hames
This research shows that visitor centres have an important role to play in ensuring visitors have a good time during their stay in WA as well as imparting valuable local knowledge.Tourism Minister Kim Hames
Figures show that 95 per cent of people using visitor centres believe they are an important part of their overall experience while 87 per cent said they knew more about things to do and see in a location.Tourism Minister Kim Hames
The visitors surveyed attributed roughly 15 per cent of their total spend in a location to the visitor centre, so clearly these information sources are playing an important role in encouraging people to extend their stay or spend more money in a region.Tourism Minister Kim Hames