From early 2016, Tourism Australia’s ‘There’s nothing like Australia’ campaign is putting the spotlight on one of Australia’s key competitive advantages – our aquatic and coastal offering. Backed by Tourism Australia’s consumer research, this focus both defends our high ranking for world-class natural beauty in today’s competitive market and renews and reinvigorates consumers’ perceptions of our country’s aquatic and coastal offering.
Your Margaret River Region is extremely well-placed to leverage off this campaign. Stay tuned for details from us as you know we’ve got ideas as to how we – Your Margaret River Region, will be making a splash with this campaign, and what we need from our members.
For now, read more about the research behind the campaign, and the activities planned by Tourism Australia, or watch the webinar to get up to date with the latest.Watch the webinar now