The Wine Australia-produced Australian Wine Flavours Card is now available and wine businesses are encouraged to register their interest to receive a free copy.
The Australian Wine Flavours Card is a tool based on research by the University of South Australia. It helps wine businesses identify descriptors for Australian wine that are easily understood by Chinese customers.
The card can be used at cellar doors or anywhere where wine businesses guide their Chinese customers through the tasting process, as it links an English sensory term to the equivalent identified by the Chinese consumers in the research project.
Using the identified terms, the card will help Australian wine businesses engage more effectively with Chinese customers. In allowing these businesses to talk about their wines in a more relevant way to Chinese customers, it will make drinking our wines even more enjoyable.Register your interest now for your free copy