The Australian Tourism Export Council (ATEC) has launched a new program to help businesses connect with the $36.6 billion international tourism market, one of Australia’s fastest growing exports.
The Know-How for Inbound Tourism Excellence (KITE) program
KITE will provide tourism businesses, at all levels of their international readiness cycle, with overall export know-how, market specific insights and specialist topic webinars, allowing them to get into, or stay on top of the game.
This program covers all the basics from the different types of travellers, cultural influences, tourism research, distribution, pricing, sales and marketing, but it also helps businesses determine if they are ready for a particular market and how they should go about engaging with it.
Delivered by ATEC Endorsed Trainers, who represent a highly experienced group of industry members, KITE will offer a range of workshops and webinars focused on:
• Export Know-How
• International Ready
• China Insights
• India Insights
• Indonesia Insights
• Malaysia Insights
• Singapore Insights
• Specialist area master classes
ATEC WA branch manager Mark Abercromby will deliver the KITE workshop in Export Know-How and International Readiness.
When – Tuesday 21 June, 9.00am – 4.00pm, with drinks afterwards for those who want to continue networking
Where – Quality Inn, Walcliffe Road, Margaret River
Cost – FREE for MRBTA members
Limited spots available for this opportunity, secure your place now!
Register nowIf you are serious about the inbound market and furthering your export tourism knowledge this is a MUST attend event, from the very basics for new players, a thorough refresher for existing players, or for larger Organisations with individuals needing to increase their export know-how.
Download the Tourism Export Toolkit