The Margaret River Region’s peak tourism body Margaret River Busselton Tourism Association (MRBTA) will push ahead with further initiatives to increase visitor numbers, CEO Pip Close advised on Tuesday night. A strong crowd attended the Dunsborough Chamber of Commerce and Industry function at Fishbone Winery, enjoying fabulous food and wine.
The MRBTA presented an update on a strong year following the merge of GBTA and AMRTA just over 12 months ago. The end of financial year showed a $100K increase in profit to the new association which will be re-invested back into the attractions and regional marketing.
Ms Close outlined initiatives such as an MOU with the South West Development Commission based on Wine and Food, an MOU with Australia’s South West as just some initiatives on how the organisation will cease duplication and grow the south.
MRBTA posted impressive statistics of 20% across the region and 38% from the international market based on growth from the previous year.
Significant redevelopment of the Lighthouse attractions and branded signage will take place this year along with upgrades of the Busselton and Margaret River Visitor Centres.
There is a strong focus on technology and digital focus in future marketing efforts including ongoing website improvements and App development work.
Ms Close also advised of a major promotion going into Singapore in October which would see over 25 members engaged – all keen to tap into the Singapore market and explore further marketing opportunities.
Overall , a great start to the new entity with performance exceeding expectations.