The Margaret River region is set to well and truly establish its presence in the highly-sought after Chinese market, with the opening of a Margaret River region wine store in the heart of wine-loving China. The store is not only an avenue for Margaret River region wineries to sell wine, but it also offers an opportunity to raise awareness of the region and give a glimpse of its beautiful scenery to this lucrative market.
Located in a high-end area of Beijing, the retail outlet is in a premium position as part of a three storey complex, home to 55 wine outlets operated by Beijing based wine importers. Open for retail as well as wholesale, the store stocks a wide range of Margaret River region wines, with local brands including Watershed Wines, Cape Grace Wines, Flametree Wines, Wills Domain, Happs Wines, Deep Woods Estate, Churchview Estate, Hay Shed Hill, McHenry Hohnen, Forester Estate, Edwards Wines, Amelia Park Wines, Arlewood Estate, Ashbrook Wines and Woodlands Wines.
The project has been driven by Perth-based company Margaret River Wines, in partnership with iconic Margaret River winery Watershed Premium Wines. The Margaret River Busselton Tourism Association has worked to provide designs for in-store displays, with the generous provision of imagery coming from Margaret River Discovery Co.’s Sean Blocksidge.
The initial store is expected to be the first of 10 by the end of 2017, with outlets scheduled to open in the following cities over the course of the next 2-3 months:
- Zhongshan – Guandong Province – located south of the Pearl River Delta – population approximately 3 million
- Foshan – located in the central part of Guandong Province – population approximately 7 million
- Zhuhai – Guandong Province – located on the southern coast on the border of Macau – population approximately 1 million
- Anshan – Located in central area of Liaoning Province – population approximately 1.6 million