New advertising opportunity: Wine story spaces

We are about to launch the ‘Margaret River Region Wine Story’ campaign featuring a series of videos. We would like to offer you the opportunity to promote your business on the webpages featuring these videos. The content will have high visibility, with $29,000 allocated for paid online distribution through facebook, YouTube and within Fairfax websites such as theage.com.au. The campaign runs for 14 weeks between March and November 2017 – See the full details in the campaign distribution plan here.

MRBTA has developed three types of advertising spots for members wishing to appear within the content. We believe that these slots are most suited to wine businesses, tour companies and accommodation providers.

These custom-designed advertising slots offer a way for your business to stand out within one of the MRBTA’s major marketing campaigns for 2017. The format of the ads are more authentic than regular display advertising, so we are expecting the slots to generate good results for your business. Please read on for details.

1. ‘Tour with a local’ display ad

  • 3x slots available per page
  • Ad appears on one of five ‘masterclass’ video content pages
  • Content promoted through at least 14 weeks’ paid media spend
  • Cost: $440
  • Click on the image to see an example

2. 150 word sponsored editorial

  • Words written by MRBTA marketing team
  • 5x slots available
  • Ad appears on one of 5 ‘masterclass’ video content pages
  • Content promoted through at least 14 weeks’ paid media spend
  • Cost: $550
  • Click on the image to see an example

3. Themed map listings

  • Business highlighted on themed map
  • 5 themes available:
    • First-timer friendly
    • Stunning buildings
    • Natural setting/great views
    • Cabernet
    • Chardonnay
  • 6 spaces per map
  • Map appears on one of 5 ‘masterclass’ video content pages
  • Content promoted through at least 14 weeks’ paid media spend
  • Cost: $330
  • Click on the image to see an example