On Tuesday, 28 March representatives of 14 Margaret River wineries working with Chinese importer, Margaret River Wines, celebrated the grand opening of the first Margaret River Wines retail and wholesale outlet in Zhongshan, located in Guandong Province, China.
The opening of the Zhongshan Margaret River Wines outlet is believed to be a world first in terms of a wine region having its own dedicated store in another country.
By the end of 2017 it is expected that there will be 10 Margaret River Wines outlets open in China with an objective to open 300 outlets over the next 3 years.
The winery representatives also visited the site of another outlet in Guandong Province, located in Foshan. This wine shop is scheduled to open by the end of May. They also travelled to Beijing to inspect the outlet there which has been fitted out and will be operational by the end of April. Outlets in Tianjin, the location of Margaret River Wines’ head office and warehouse, and Ningbo which is in Zhejiang Province, are scheduled to open by the by the end of May.