The first five videos forming the Margaret River Wine Story have now been released and thanks to the high quality of the content and strategic targeting via Facebook, the videos have been viewed 191,806 times in just three weeks, with a total reach of 351,527 on Facebook alone.
Please see the initial results below, and remember that this campaign will run all the way until November, so be sure to have a look at the associated advertising opportunities which could help your business stand out within the campaign.
Campaign week three: Results so far
| How to Taste Wine | Tips for visiting wine regions | Terroir | Cabernet | Chardonnay | Website landing page | Competition entries | Totals | |
| Share date | 1 April | 4 April | 7 April | 11 April | 14 April | 19 April | 31 March | 191,806 |
| Views* | 146,000 | 12,000 | 12,000 | 14,000 | 4,500 | 3,306 | – | 351,527 |
| Reach* | 255,986 | 24,272 | 22,224 | 34,554 | 14,491 | – | – | 192,426 |
| Likes* | 449 | 97 | 143 | 191 | 63 | – | – | 943 |
| Shares* | 201 | 35 | 26 | 45 | 14 | – | – | 321 |
| Entries | – | 204 | 204 |
*Reach, views, likes and shares are for Facebook only. YouTube results to follow.
Advertising opportunities
MRBTA has developed three types of advertising spots for members wishing to appear within the Wine Story content. We believe that these slots are most suited to wine businesses, tour companies and accommodation providers. The custom-designed advertising slots offer a way for your business to stand out within one of the MRBTA’s major marketing campaigns for this financial year. The format of the ads are more authentic than regular display advertising, so we are expecting the slots to generate good results for your business.
Learn more
Like and share!
Click below to view the videos on Facebook, where you can like, comment and share.
- How to taste wine
- Tips for visiting wineries
- Margaret River region terroir
- Margaret River Cabernet Sauvignon
- Margaret River Chardonnay
About the Margaret River Region Wine Story
The ‘Margaret River Region Wine Story’ is a new content stream for 2016/17, telling the story of the Margaret River wine region like never before to key audiences through partnerships, PR and a range of video, digital and print content to drive visitation to the region.
View the distribution plan