Tourism Council WA is delivering a range of its industry relevant workshops in Margaret River and Busselton this July, September and October. These workshops are regularly updated to ensure they deliver the latest information and insights relevant to your business. Upcoming workshops are:
Tourism Council WA is delivering a range of its industry relevant workshops in Margaret River and Busselton this July, September and October. These workshops are regularly updated to ensure they deliver the latest information and insights relevant to your business. Upcoming workshops are:
July
Venue: Lake Cave Function Room
- Marketing with Strategy (July 19) – In this workshop you will learn how to develop an in-depth marketing plan and strategize how to effectively deliver it to your customers.
- Working Smarter Online (July 20) – This workshop covers the basic components of online marketing for tourism businesses.
- Websites, SEO/SEM and Analytics (July 20) – Upgrade your digital marketing with advanced SEO, social media and eTourism techniques.
September
Venue: Howard Park/MadFish Wines
- Building your Brand through Digital Marketing (Sept 5) – This workshop covers topics including major consumer review sites, identifying and responding to negative and positive reviews, working with influencers and developing a content strategy.
- Facebook for Business: Insights into Marketing for Tourism (Sept 5) – Learn best practice for Facebook, including how to set up your page correctly and how to use Facebook Insights.
- Advanced Facebook for Business: In-Depth Advertising and Strategy (Sept 6) – Ideal for those with a sound, practical understanding of Facebook for business, this workshop will take an in depth look at Facebook advertising and strategy for the tourism sector.
- Digital Marketing: Major Platforms and Trends in 2017 (Sept 6) – Ideal for those with a sound understanding of digital marketing, the workshop will provide valuable insight into the state of digital and where tourism providers should focus their attention in 2017.
October
Venue: Busselton, TBC
- Tourism Boost (Oct 17) – This workshop is designed as an introduction and refresher course on the tourism industry and will give you a competitive edge in the growing marketplace.
- Customer Service Way (Oct 17) – Revolutionising customer service in WA’s tourism towns and precincts, improve your revenue, repeat business and word of mouth marketing through customer service and selling skills.
- China Ready (Oct 18) – Get your business ready to service the growing Chinese market and get one step closer to becoming China Ready & Accredited® in this workshop which covers cross-cultural training for managers and service staff; language, culture, traditions and taboos; meeting, greeting and serving; and the opportunity to complete a free assessment to achieve China Ready & Accredited® Individual Certification – an essential requirement for a business to become China Ready & Accredited®.
To find out more information on more tourism workshops in the area or register for a workshop, click the button below.