We are seeking expressions of interest to take part in a short-term tactical marketing campaign focused on the Singaporean market and driving visitation during winter.
Outline
Micro-site with curated content focused on Singaporean traveller interests; wildlife & wilderness experiences, coastal experiences and food and wine experiences
- Content will be highly visual and feature Singaporean visitors where possible
- Webpage will include:
- Dedicated blogs e.g ‘Why Margaret River is the ultimate getaway from Singapore’
- Packaged itineraries – mid to high price levels
- Curated social media feed
- Deals section
- Investment in paid social media, search and online advertising
- Series of short ‘Make it Yours’ videos
- ‘Make it Yours’ competition to win a holiday experience in the Margaret River region
- Targeted EDM’s to Singaporean visitors who have booked with us
Timeline
Launch 26 March 2018 to take advantage of 30% of travellers planning and booking within three months of June peak travel period.
Campaign period to run until 30 May 2018 enticing the 50% of Singaporean travellers who plan and book within one month of travel.
How can you get involved?
If you are looking to engage the Singaporean market and are interested in a collaborative approach please register your interest via email to amanda.carmichael@margaretriver.com
Minimum buy-in would start at $199 for inclusion in editorial content or provide a compelling offer for the deals section of the website and the best will be selected.
Please send through your expression of interest by Friday, 9 March.