The Margaret River Wine Region will receive $250,000 through the International Wine Tourism Competitive Grants Program as a component of the Australian Government’s $50 million Export and Regional Wine Support Package, after a collaborative application was made by the MRBTA, SWDC, ASW and MRWA.
This is the first time the region has seen this degree of collaboration in its marketing efforts, which is of increasing importance as the region strives to attract international visitation, particularly from Singapore.
Building on the success of the First Class in a Glass and 50th Anniversary events held in previous years, the centrepiece of the marketing program will be a week long program of events held in Singapore. It will also include the development of content marketing assets, a famils program and digital campaign to help grow visitation from Singapore and SE Asia to the region.