Many thanks to all members who attended this week’s Tourism Update session. Please click here to revisit the full presentation, and you can find further information on the topics discussed below.
The latest visitation statistics are characterised by increases in overnight visitation, but with lower intrastate daytrips and lower discretionary spend across markets. View details here.
Expedia Campaign/Accommodation Distribution Strategies
Members were brought up to date on the destination campaigns currently in market, including a $100,000 partnership with Expedia in Singapore. View details here.
During the sessions, a concern was raised around Expedia requiring a 25% discount in order to participate in the campaign. MRBTA have confirmed that only a 10% discount is required, but any members with ongoing concerns are encouraged to stay in touch.
Further to this, MRBTA recognises that there is a need to provide education and training for members to assist them with pricing and distribution strategies, and will work on a program of workshops to be delivered in the new membership year.
The ‘#Rediscover’ campaign was also presented, which targets the intrastate market and encompasses four stunning videos promoting the towns of the region. In the short time since launch, these videos are proving tremendously popular with visitors and are guaranteed to inspire your social media audience. Sharing the videos is easy – find out how here.
Evolving Visitor Servicing
The presentation highlighted the changing face of visitor servicing, and the need for MRBTA to continue evolving its strategies to meet the needs of visitors. The new approach to visitor servicing in Augusta was also discussed. View details here.
Booking Strategy Review
The MRBTA is in the process of undertaking a holistic review of its current booking strategy to better meet the needs of members and visitors, and will be seeking member feedback over the coming months.
Holiday Homes Advocacy
A recap of the MRBTA’s position on holiday homes was shared. View details here.
Ngilgi Cave Modernisation Project
There was also a presentation of the Ngilgi Cave Modernisation Project, which has recently secured some grant funding, and which will enable MRBTA to continue to generate funds to support its marketing and visitor servicing initiatives. Ngilgi Cave Modernisation Project