Building on the success of last year’s campaign, the Margaret River region and Expedia Group will again join forces to promote winter visitation.
Targeting Singaporean travellers via Expedia’s Singapore points of sale, this campaign will be supported through an interactive trip discovery experience, a dedicated landing page, flight, accommodation and vacation packages bookings paths and display banners.
The interactive trip discovery and dedicated landing page will feature inspirational winter experiences such as wine trails, whale watching, nature experiences and events.
This is a deals led promotion and you can secure inclusion in the campaign by offering a minimum 10% off your product.
Book Dates: 1 February 2020- 31 May 2020
Travel Period: 1 June 2020 – 30 August 2020
Offer Requirements: Min 10%
Submit deal by: 24 January 2020
Need help? Find out how to optimize your business with Expedia Group and access help when you need it: https://apps.expediapartnercentral.com/lodging/help/overview
Wine Tourism experiences can Fastrack the onboarding process by following these instructions.
Last year’s campaign results
- For those properties that took part by providing a special deal, they saw solid growth. As a collective, they achieved +26.4% YoY gross booking revenue, +36.5% YoY room nights and +27.3% YoY for length of stay
- Margaretriver.com received a 28% increase in Singapore traffic during the campaign period
This campaign is an activity of the International Wine Tourism Grant funded by Wine Australia, Margaret River Wine Association, Margaret River Busselton Tourism Association, South West Development Commission and Australia’s South West.
If you have any questions on getting involved, please contact Sophie Mathewson via the button below: