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October Campaign Work

By October 26, 2020November 2nd, 2020Member Profiles, What's new about MRBTA members?

30 Days 30 Ways & Wander Vouchers 

Tourism WA Wander Voucher program will continue into November. The unused vouchers have now gone to a waitlist and will be valid until the 20th of November.

Our complimentary campaign 30 Days 30 Ways, ran alongside the launch of the Wander Voucher program and was aimed at encouraging Western Australians to redeem their vouchers within the Margaret River Region.

What were the campaign results?

Website Stats: Our dedicated campaign landing page saw over 2800 pageviews and the campaign blog Your Ultimate Spring Bucket-List received over 1,800 hits with positive visitor comments submitted. Examples below.

Social Media Stats: Total stats to date across social platforms (Facebook & Instagram):

Total Reach: 635K
Impressions: 1 Million
New Followers: 1,100

Evidence from individual posts indicated strong new audience engagement. As an example, the post on Day 26 – Search for Sanctity, had a reach of 50,129 and showed that over 18k users discovered the post from hashtags, and 12k from explore – showing us that the campaign was exposing the region to a significant segment of new consumers.

Top performing content – Caves, Lighthouse, Busselton Jetty, Boranup and Aquatic themes.

Accommodation Providers Seeking Support

In September we reached out to accommodation providers for feedback on how they were fairing in terms of bookings between the end of the September school holidays and Christmas. For those who indicated they required some extra support, we put together a deals-led blog which was syndicated across Facebook with digital ad-spend attached.

The paid social media campaign is currently still running and we look forward to sharing the results.