Together with our partners, over recent years MRBTA has become increasingly focussed on helping businesses to develop new bookable experiences which set the region apart from competitor destinations, and increase its exposure to high value markets.
As a destination, our ultimate goal should be for these experiences to be promoted widely, including by the region’s accommodation providers. For accommodation providers, curating lists of experiences for their target market can offer a point of difference for visitors considering a stay at their property. For the visitor, travelling to a destination where accommodation and experience providers are working closely together creates a seamless experience which appears tailored to their needs.
MRBTA is currently supporting the creation of bookable experiences and fostering connections between accommodation and experience providers with the following initiatives:
Webinar: Selling Experiences In-Destination with Rezdy
For Accommodation Providers
12th May at 10am
Helping in-destination resellers such as hotels, caravan parks and accommodation providers connect with local experiences to streamline their processes, earn commission and ultimately improve their customer experience. Learn more about:
- Rezdy’s in-destination focus and what that can mean for you and your relationships with local tours and activities
- Product Discovery Sites, bookable experience pages and the printable QR codes for your guests
- Merchandising tips, and expanding your booking opportunities
Webinar: Grow Your Bookings With Rezdy Channel Management
For Tour & Experience Operators
11th May at 10am
How to use Rezdy to manage your distribution channels, expand your reach to new customers, and grow your bookings. Learn more about:
- Channel Management in the experiences industry, and what it can mean for your business
- The Rezdy Marketplace, and the different types of resellers you can connect with
- How to get started with Rezdy and the Marketplace
‘Speed Networking’ Event
This event will take place at the end of May, after the Rezdy webinars have taken place. Attendees will take part in a series of quick-fire meetings with other businesses to make new contacts and identify ways of working together. An invitation will soon be issued to members by email.
Ongoing Product Development Assistance
As part of our focus on supporting interstate visitation to the region, we are offering a 1-1 mentoring program for MRBTA members who wish to receive tailored advice on building your visitor experience and increasing your visibility in interstate markets.
The program is delivered in partnership with ASW and has received funding from the Australian Government under the Recovery for Regional Tourism program, an initiative of the $1 billion COVID-19 Relief and Recovery Fund.
More Information