Partnership with Expedia to promote International Wine Tourism in Singapore

With international borders reopening, the Expedia Partnership paused at the beginning of the pandemic is set to resume this May, targeting Singaporean travellers for visitation during winter.

Targeting Singaporean travellers via Expedia’s Singapore points of sale, this campaign will be supported through an interactive trip discovery experience, a dedicated landing page, flight, accommodation and vacation packages bookings paths and display banners.
The interactive trip discovery and dedicated landing page will feature inspirational winter experiences such as wine trails, whale watching, nature experiences and events.

For members looking to ensure their product is listed with Expedia to maximise this campaign activity you can submit to Expedia via this link https://support.localexpertpartnercentral.com/index.php/contact-us/

The team will then review and come back with directions on how to list via our 3rd party supply arrangement. Turnaround response time is 3 business days.

 

Previous campaign results
  • For those properties that took part by providing a special deal, they saw solid growth. As a collective, they achieved +26.4% YoY gross booking revenue, +36.5% YoY room nights and +27.3% YoY for length of stay
  • Margaretriver.com received a 28% increase in Singapore traffic during the campaign period

This campaign is an activity of the International Wine Tourism Grant funded by Wine Australia, Margaret River Wine Association, Margaret River Busselton Tourism Association, South West Development Commission and Australia’s South West.