Good luck to all MRBTA members who are currently finalising their WA Tourism Award submission – if you are, please find below a list of some statistics which are out there to help you:
Working with MRBTA, your Local Tourism Organisation (LTO)
If you wish to show how you have worked with local partnerships, you can talk about outcomes of your membership with MRBTA. Points you may wish to make are:
- Your investment: $599 per year for a Primary Membership
- Your return on investment
- Your business listing at margaretriver.com received X pageviews (email [email protected] for details)
- Your business was featured in X pieces of online editorial (email [email protected] for details)
- Your business was listed on the regional map: 250,000 copies per year
- Your business was featured in the Margaret River Region magazine: 25,000 copies per issue
- Your business gained referrals from staff at the region’s Visitor Centres (Busselton & Margaret River): 202,000 visitors during the award qualifying period
- Your business gained referrals from staff in the MRBTA’s Central Reservations team (responding to queries via telephone, email, live web chat and direct social media messaging): 44,000 queries were responded to during the award qualifying period.
Visitor Numbers
- Margaret River Region visitor numbers: These are published at mrbta.com – view them here. The latest statistics available are to year ending March 2022. If you are referring to pre-Covid statistics in your submission, scroll down and refer to the statistics for year ending December 2019.
- Tourism WA publishes statistics on our region here: https://www.tourism.wa.gov.au/Markets-and-research/Destination-insights/Pages/Local-Government-Area-fact-sheets.aspx#/
Target audience data
For the question on ‘Marketing’, you will need to show an understanding of your different target markets. These links and statistics might help:
- Margaret River Busselton Tourism Association (Local Tourism Organisation, LTO)
You can use statistics from MRBTA’s channels here. For example, you could refer to the statistics below and say that X number of visitors use the Margaret River Region destination website and social media channels to plan their holiday.
- Margaretriver.com website visitors: 960,000 million total users (2021-22)
- International: 95,000 users
- Interstate: 131,000 users
- Intrastate: 735,000 users
- Tourism WA (State Tourism Organisation, STO):
- Domestic market profiles
https://www.tourism.wa.gov.au/Markets-and-research/Market-insights/Pages/Domestic%20market.aspx#/ - International market profiles:
https://www.tourism.wa.gov.au/Markets-and-research/Market-insights/Internaional-markets/Pages/International-markets.aspx#
- Domestic market profiles
- Tourism Australia:
Other Travel Industry Reports