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Introducing the new tagline feature in your MRBTA Member Console

We have added a new feature in the MRBTA member console designed to help your business stand out: the tagline field. This addition allows you to add a brief yet impactful phrase to your business card in operator listings on, helping you capture the attention of potential visitors.

What is the tagline field?

The tagline field allows you to include a short phrase that highlights your business’s unique selling points. This tagline will be displayed on your business card in the grid display of operator listings, helping visitors quickly understand what makes your business special.

Examples of how Capes Foundation caves are utilising this feature are shown above.

Guidelines for creating your tagline

Your tagline can be up to 100 characters long, but we recommend keeping it as simple and succinct as possible. Creativity is encouraged, but clarity is essential. Ensure your tagline conveys what is unique about your business and how it meets your customers’ needs.


  • “A boutique, rural retreat offering comfort and seclusion in a beautiful landscape”
  • “Personalised tours with expert guides to show you all the region’s hidden gems and iconic spots.”
  • “Seasonal menus that showcase local produce & are infused with the region’s spirit.”

How to add your tagline

  1. Log in to your MRBTA member console.
  2. Navigate to the ‘Business Information’ section.
  3. Locate the ‘Tagline’ field and enter your chosen phrase.
  4. While you are logged in, you can review all the other sections of your listing.
    • Is your latest news section up to date?
    • Have you added captions to your images?
    • Are your facilities all correct?
  5. When you are ready, hit publish, and our team will review it and make it live on Your tagline will now be displayed on your business card across operator listings on

We believe this new feature will help you stand out to visitors on If you have any questions or need assistance, don’t hesitate to contact the MRBTA Industry team at [email protected].