As Busselton continues to attract increasing cruise ship visits, we are committed to offering a professional and welcoming experience that ensures passengers receive adequate information for their visit and encourages dispersal and increased spending within the Busselton town centre. We have created an opportunity for local businesses to share their special offers for cruise passengers that will be featured on our online guide dedicated to Visiting Busselton by Cruise Ship.
Why Participate?
Cruise passengers are often eager to explore local attractions, dine at restaurants, and shop for unique products. Creating special offers tailored to their interests can help you attract these passengers into your business. Whether it’s a special menu item, a discount or a small gift provided with a purchase, these offers can be a powerful way to draw in cruise passengers.
Curating this information onto a dedicated site will enhance the shoreside welcome and provide a smoother experience for cruise ship passengers. Our dedicated volunteers, who greet passengers as they arrive, will be better equipped to advise them on the range of offers available. This ensures that passengers are informed about all the fantastic opportunities to explore the region, making their visit more enjoyable and your business more likely to benefit.
What Types of Offers Work Best?
To help you craft an appealing offer, here are some insights on the types of offers that can work well
- Easy-to-Redeem Discounts: Passengers appreciate simple, straightforward offers that are easy to redeem, such as a percentage off their total purchase or a buy-one-get-one-free deal.
- Exclusive Experiences: Highlighting experiences that are unique to your business or the region can make your offer stand out. Think of behind-the-scenes tours, exclusive tastings, or special events that cruise passengers won’t find elsewhere.
- Package Deals: Consider bundling services or products together at a discounted rate. For example, a combined tour and meal deal can attract visitors looking to make the most of their limited time in Busselton.
How to Get Involved
If you have a special offer you’d like to share with cruise passengers, please submit the details via our online form, and we will add it to the cruise webpage. Due to the short timeframe and the nature of cruise visits in Busselton, preference will be given to businesses close to the Busselton town centre.
We encourage you to view the current Cruise Ship Schedule to understand the dates, times, and locations of arrivals and departures and the expected number of passengers and crew. This will help you to plan and tailor your services, staffing, and marketing to accommodate cruise passengers.
Please also review our Guide to welcoming cruise passengers, tailored for businesses in the Busselton CBD. It provides information on cruise guests’ needs and offers practical suggestions for creating tailoring services or offers to appeal specifically to this audience.
If you have any questions or need assistance, please contact the MRBTA Industry Team on (08) 9780 5959 or email us via [email protected].
Submit Your Offer