Amber Atkinson, Author at MRBTA

Cheese lovers needed for Guinness World Records title attempt

The Margaret River Dairy Company is attempting the world’s largest cheese tasting event on Sunday, February 25. The official record is measured by the number of people attending a cheese tasting event at a single location. The minimum to beat for the Guinness World Records title is 250 people and Margaret…

Amber AtkinsonJanuary 25, 2018

Cruise Ships Industry News & Updates

Excitement mounts as new cruise liners visit Busselton

Busselton will welcome 264 passengers and 136 crew on February 7, as L’Austral makes its first visit to the shores of Busselton. L’Austral is a luxury cruise ship operated by the French cruise line company Compagnie du Ponant. The Astor will kick off a three-day cruise, departing on February 9…

Amber AtkinsonJanuary 18, 2018

Industry News & Updates

Email scam warning

A Margaret River winery was recently targeted by online scammers, via a book enquiry email. The email was sent by Mark Pil, who also goes under the pseudonym of Mark Pill, Mark Pils, Hope or Faith. While the emails vary, below is a copy of the one received by the…

Amber AtkinsonJanuary 4, 2018

What's new from the MRBTA?

Free Season Pass for new look Cape Naturaliste Lighthouse Precinct

As a valued member of MRBTA, we are offering free entry to visit the new look Cape Naturaliste Lighthouse precinct. The site has been undergoing a major refurbishment over the past year, and visitors can now tour the grounds, taking in the restored lighthouse keeper’s cottages, and 360 degree ocean…

Amber AtkinsonDecember 14, 2017

Marketing & Membership team blog What's new from the MRBTA?

The Margaret River Region features in WISH Magazine

WISH Magazine, Australia’s leading luxury lifestyle publication, profiled the Margaret River region this month, revealing the very best of our idyllic location to Australia’s elite. The PR coverage was a result of a pitch put together by our east coast PR representative, St. Creative, in partnership with Australia’s South West.…

Amber AtkinsonDecember 12, 2017

What's on?

Holiday Hours

Between December 26th to January 1st (inclusive) we will be extending opening hours at the following attractions: Lake Cave: Last tour 4.40pm Jewel Cave: Last tour 4.30pm Cape Leeuwin Lighthouse: Last tour 5.00pm, last grounds entry 5.30pm (gates closed 6pm) Mammoth Cave opening hours will be extended - last entry…

Amber AtkinsonDecember 11, 2017

Media Releases

Application for pedestrian footbridge on Margaret River Road Bridge

The Shire of Augusta Margaret River is applying for federal funding (Building Better Regions Fund) to construct a pedestrian footbridge on the eastern side of the Margaret River Road Bridge. The project will provide a much needed pedestrian link between the Main Street and River Precincts, improving access to local…

Amber AtkinsonDecember 7, 2017

Workshops & Industry Training

New Direct Wine Sales webinar program

Direct Wine Workshops Australia is a 3-part online webinar series presented by Sandra Hess of DTC Wine Workshops and Robin Shaw of Wine Tourism Australia for Australian wine companies wishing to enhance their direct sales. Offered just in time for the holiday rush, participants will learn essential skills to effectively…

Amber AtkinsonNovember 30, 2017

Industry News & Updates

Enormous success for new Gourmet Escape PR approach

For the first time ever, key PR initiatives for the Margaret River Gourmet Escape were funded by several partners, including IMG, Tourism WA, Audi Australia, as well as Margaret River Busselton Tourism Association and Australia’s South West, an agreement secured by our public relations partnership with Sydney-based PR agency, St Creative.…

Amber AtkinsonNovember 30, 2017

Digital Marketing Tips Get Involved

Extend your reach with social media influencer: Rhiannon Taylor

Part of MRTBA’s social media strategy is to extend our reach through social media influencers who we’ll work with to generate trusted, high-quality content that will inspire interest in travelling to Your Margaret River Region and generate dispersal when visiting the region. What is a social media influencer? In the…

Amber AtkinsonNovember 28, 2017