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Sophie Mathewson

Public RelationsWhat's new from the MRBTA?

Tales & Trails Finalist in Mumbrella Travel Marketing Awards

MRBTA and Premium Publishers have been shortlisted in the prestigious 2022 Mumbrella Travel Marketing Awards, which celebrates the best of APAC's travel marketers. Our joint publication, Tales & Trails has made it into the 'Publication of the Year' category alongside leading publications including Qantas magazine. 2022 Mumbrella Travel Marketing Awards - Publication…
Sophie Mathewson
September 20, 2022
Digital Marketing Tips

How To: Leverage Tourism WA’s New Brand

With the launch of Tourism Western Australia's new global tourism brand, there is the opportunity for our region to leverage the emotive and aspirational 'Walking on a Dream' concept. 'Walking On A Dream' is a new brand that will elevate the profile of Western Australia as a unique destination within…
Sophie Mathewson
September 13, 2022
Digital Marketing TipsMarketing & Membership team blog

Marketing & Visitor Servicing Update – July Insights

OPPORTUNITIES Australian Traveller's summer issue will feature Australia's Top 50 towns through a voter-led campaign. The Margaret River Region's spectacular town of Yallingup received top spot in 2019, ahead of long-time frontrunners Noosa (Qld) and Byron Bay (NSW). Get online now and vote for one of our region's anchor towns: Dunsborough, Busselton,…
Sophie Mathewson
August 10, 2022