Sophie Mathewson, Author at MRBTA

Digital Marketing Tips Marketing & Membership team blog

Marketing & Visitor Servicing Update – November Insights

November Highlights Last month the second phase of our Drive Trails campaign went into production. After consultation with participating members, the marketing team planned a dedicated content famil to create five inspirational Social Media Reels - one to promote each Drive Trail. We enlisted photographer and filmmaker Jarrad Seng (@jarradseng…

Sophie MathewsonDecember 13, 2022

Industry News & Updates

MRBTA Receives Highly Commended in Mumbrella Travel Marketing Awards

MRBTA and Premium Publishers were recognised as a leader in publishing at APAC's most prestigious travel media and marketing awards, the Mumbrella Travel Marketing Awards, receiving Highly Commended in the Publication of the Year category. As one of only three award categories that received a Highly Commended achievement, we are proud…

Sophie MathewsonOctober 28, 2022

What's new from the MRBTA?

MRBTA Develops Welcoming LGBTQ+ Travel Guide

MRBTA in partnership with Husbands That Travel (HTT) and Gay and Lesbian Tourism Australia (GALTA) has published its first ‘Welcoming Travel’ guide to assist and inspire LGBTQ+ travellers to the region. The Margaret River Region is the first region in Australia to co-develop a workshop series with GALTA and Husbands…

Sophie MathewsonSeptember 20, 2022

Public Relations What's new from the MRBTA?

Tales & Trails Finalist in Mumbrella Travel Marketing Awards

MRBTA and Premium Publishers have been shortlisted in the prestigious 2022 Mumbrella Travel Marketing Awards, which celebrates the best of APAC's travel marketers. Our joint publication, Tales & Trails has made it into the 'Publication of the Year' category alongside leading publications including Qantas magazine. 2022 Mumbrella Travel Marketing Awards - Publication…

Sophie MathewsonSeptember 20, 2022

Digital Marketing Tips

How To: Leverage Tourism WA’s New Brand

With the launch of Tourism Western Australia's new global tourism brand, there is the opportunity for our region to leverage the emotive and aspirational 'Walking on a Dream' concept. 'Walking On A Dream' is a new brand that will elevate the profile of Western Australia as a unique destination within…

Sophie MathewsonSeptember 13, 2022

Digital Marketing Tips Marketing & Membership team blog

Marketing & Visitor Servicing Update – July Insights

OPPORTUNITIES Australian Traveller's summer issue will feature Australia's Top 50 towns through a voter-led campaign. The Margaret River Region's spectacular town of Yallingup received top spot in 2019, ahead of long-time frontrunners Noosa (Qld) and Byron Bay (NSW). Get online now and vote for one of our region's anchor towns: Dunsborough, Busselton,…

Sophie MathewsonAugust 10, 2022

Marketing & Membership team blog Promotional Opportunity What's new from the MRBTA?

Regional Magazine Update

We are excited to share that a regional print publication will continue in 2021. Due to the re-brand happening behind the scenes at MRBTA, we’ll be using an evolved design and layout for the magazine and will launch a new-look mag that offers a mix of aspirational content and practical town…

Sophie MathewsonDecember 9, 2020

Marketing & Membership team blog What's new from the MRBTA?

November Destination Marketing Snapshot

November saw WA transition into a safe and sensible controlled border arrangement, based on the latest public health advice. With these changes, it will be important for members to begin to shift focus to a domestic market and remain vigilant with their covid-safe action plans. The positives are that Western…

Sophie MathewsonNovember 27, 2020

Marketing & Membership team blog What's new from the MRBTA?

October Destination Marketing Snapshot

MRBTA members have reported a positive spring school holidays and strong forward bookings for the summer season, but outside of this, the next few months appear more unpredictable and we will continue to be responsive to members needing support over this time. Nationally, the tourism industry was buoyed last month…

Sophie MathewsonOctober 29, 2020

Member Profiles What's new about MRBTA members?

October Campaign Work

30 Days 30 Ways & Wander Vouchers Tourism WA Wander Voucher program will continue into November. The unused vouchers have now gone to a waitlist and will be valid until the 20th of November. Our complimentary campaign 30 Days 30 Ways, ran alongside the launch of the Wander Voucher program…

Sophie MathewsonOctober 26, 2020