Regional Branding Updates Archives

MRBTA Selects Agency Forward Scout to Evolve the Regional Brand

MRBTA has chosen Sydney-based agency Forward Scout to carry out the evolution of the regional brand in 2020. Forward Scout is a specialist, independent strategy and research consultancy set up in 2014 by Frank Bethel, formerly Executive Planning Director at advertising agency Host, Sydney. In 2009 Frank led Host’s strategy…

Jenny LeeMarch 4, 2020

Regional Branding Updates

Destination Brand Update

Exciting developments are underway regarding how the story of this region is told to the world via its destination marketing brand. Margaret River region brand evolution MRBTA has made the decision to evolve the 'Your Margaret River Region' regional brand in 2020. This will build on the work being done…

Jenny LeeFebruary 6, 2020

Regional Branding Updates What's new about MRBTA members?What's new from the MRBTA?

Your Margaret River Region strikes gold at WA Tourism Awards

The annual WA Tourism Awards were held in Perth at Crown Casino on Saturday the 12th of November. There were 30 award categories with most of them acknowledging excellence with Gold, Silver and Bronze Medals. MRBTA and many of our members did the region proud, taking out a number of…

Johanna HamiltonNovember 18, 2016

Get Involved Industry News & Updates Regional Branding Updates What's new from the MRBTA?

Board Elections – Nominations opening soon!

The Margaret River Busselton Tourism Association (MRBTA) was created on 1st of July 2015 with the merger of the Augusta Margaret River Tourism Association (ARMTA) and the Geographe Bay Tourism Association (GBTA). As outlined in MRBTA’s constitution, the affairs of the association have been governed during the initial Transitional Period by…

Johanna HamiltonJune 2, 2016

Industry News & Updates Marketing & Membership team blog Networking Events Regional Branding Updates Research & Statistics Workshops & Industry Training

Presentation video: Umbrella branding

Did you miss our special workshop on umbrella branding and the case study for food & wine tourism in the South Tyrol as presented on Monday 22 February at Wyndham Resort & Spa, Dunsborough? Well put the kettle on, grab a biscuit and get comfortable. For the third and final encore (they also presented…

Peta FussellMarch 21, 2016

Get Involved Industry News & Updates Regional Branding Updates What's new from the MRBTA?What's new in the industry?What's on?Workshops & Industry Training

Special Event: Presentation + Member Mingle

Are you in the business of tourism? Then keep reading... this is a one-off event not to be missed! In collaboration with Curtin University and the South West Development Commission, and in support of Tourism Western Australia's Taste 2020 strategy, the Margaret River Busselton Tourism Association is delighted to invite…

Michelle JacobsenFebruary 10, 2016

Regional Branding Updates What's new from the MRBTA?

Marketing Reference Group – September Meeting Notes

To help inform our marketing activities and ensure we are working alongside members to deliver on outcomes for the region, we have been holding regular meetings with a cross-section of members to get feedback on our marketing initiatives. These initiatives are conceptualised based on the feedback we receive from all…

Michelle JacobsenSeptember 14, 2015

Get Involved Regional Branding Updates

Leverage our brand launch video

Felt inspired by that spine-tingling, makes-you-proud-to-be-a-local video we played at our brand launch function at Willy Bay Resort? Well we've created an abridged, three minute version of the video for you to download, so you can embed it onto your websites, link it to your email signatures, share on your…

adminAugust 11, 2015

Member Events Networking Events Regional Branding Updates

Regional Brand launch – that’s a wrap!

Thanks to those members who were able to attend the regional brand launch last Tuesday night at the spectacular Willy Bay Resort function centre. We had a spectacular turnout, with members and industry from all over the region and across WA. We were overwhelmed with how many of our members…

adminJuly 2, 2015

Industry News & Updates Regional Branding Updates

A new era

Dear MRBTA Members We'd like to thank all of you who were able to attend the brand launch function at Willy Bay Resort's spectacular new function centre. The launch was a huge success, and we couldn't have done it without the support of all the members who donated produce, equipment, wine,…

adminJuly 2, 2015