Regional Brand Launch - Tuesday 30th June at Willy Bay Resort. Yet to secure your ticket? Click here. Limited available so get in quick.
Michelle JacobsenJune 22, 2015
The second round of stakeholder consultation in the development of the regional brand has been completed this week. Representatives from the Association’s member businesses and staff as well as local industry bodies came together to review the brand identity and creative in a series of workshops. Block Branding will now…
Johanna HamiltonApril 16, 2015
The second round of stakeholder consultation in the development of the regional brand has been completed this week. Representatives from the Association’s member businesses and staff as well as local industry bodies came together to review the brand identity and creative in a series of workshops. Block Branding will now…
Johanna HamiltonApril 15, 2015
VIEW THE DESIGN AND PROOF YOUR BUSINESS LISTING BELOW Since the launch of the new guide, the AMRTA/GBTA marketing team have been working behind the scenes preparing to release our next collaborative destination marketing tool - a new, unified touring map for The Margaret River Region, stretching from Busselton in the…
Michelle JacobsenMarch 16, 2015
Dear Members, Following the overwhelming support for a single LTO last week, I am pleased to share with you the Organisation Structure and the appointments to roles for the new MRBTA. Whilst the new structure won’t fully take effect until 1 July 2015, we felt it was important to give staff…
Johanna HamiltonNovember 20, 2014
In a landmark decision for the tourism industry, members of the Augusta Margaret River Tourism Association (AMRTA) and Geographe Bay Tourism Association (GBTA) have endorsed the formation of a new, single Local Tourism Organisation (LTO) for the region. More than 200 member business turned out at Special General Meetings of the AMRTA…
Michelle JacobsenNovember 13, 2014
The Special General Meeting (SGM) to decide whether or not the GBTA and AMRTA will form a new, single Local Tourism Organisation (LTO) is just one week away. This is the biggest change to the Associations in their 50+ year history and it is imperative that members cast their vote…
Johanna HamiltonNovember 5, 2014
Please register your interest in utilizing a bus service to the SGM at Duckstein Brewery on the 12th of November. We will be running two buses with the following central stops (exact pick up/drop off locations TBD): Busselton – Dunsborough – Yallingup – Duckstein Brewery Margaret River – Cowaramup – Duckstein…
Johanna HamiltonOctober 28, 2014
The Augusta Margaret River Tourism Association (AMRTA) and Geographe Bay Tourism Association (GBTA) are pleased to announce the appointment of Mr Trent Bartlett as Chairman-elect for the proposed Margaret River Busselton Tourism Association (MRBTA). Mr Bartlett has over 30 years of extensive multi-industry experience at Chair, Independent Director, CEO and General…
Michelle JacobsenOctober 14, 2014
As part of the Regional Branding project, targeted market research has been conducted, with an overall goal to gain insight into how the appeal of the region from Busselton to Augusta can be maximized to increase visitation. The following video was taken of the official research results presentation on Exploring Brand Identity…
Johanna HamiltonOctober 4, 2014