Australia’s South West for Asian Markets: Promoting Tourism Product Development

The Bankwest Curtin Economics Centre together with the South West Development Commission and Australia’s South West invite you to the launch of a new report in the BCEC Feature report series, ‘Australia’s South West for Asian markets: Promoting tourism product development’.

Attracting tourists from Asian source markets and providing them with a satisfying experience is a strategic priority for Australia’s South West tourism region. This report explores Asian tourists’ motivations to visit the South West and suggests a number of product development initiatives to further improve the attractiveness of the region for Asian visitors.

The report will be launched at a workshop featuring a presentation of final results led by Dr Michael Volgger and Associate Professor Christof Pforr from the School of Marketing at Curtin University.

To explore ways on how best to promote tailored product adaptation and development for Asian markets in Australia’s South West, a panel of key stakeholders will also discuss potential implications of this research for industry and government, followed by a Q&A session.