Building your Brand Through Digital Marketing Workshop (Margaret River)

With two thirds of people saying they trust consumer opinions posted online,* the Building Your Brand Through Digital Marketing workshop can help you find out what’s being said about your business online and how to manage your reputation and respond appropriately.

This is an intermediate-level workshop ideal for those with some operational digital marketing experience, looking to explore the more strategic and technical aspects of branding and reputation management in the digital space.

Topics include:

• Managing your business’s online reputation;
• Earned, paid and owned media;
• Content strategies;
• Social listening;
• Developing a social media policy;
• User review websites, and how to manage negative reviews;
• How to engage with social media influencers; and
• Working with Tourism Australia and Tourism Western Australia.

*Nielsen Global Trust in Advertising Rep