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Facebook Community Boost: Busselton Day 2

October 31, 2019 @ 8:45 am - 12:00 pm

The Small Business Development Corporation’s Business Local service is working with Facebook Australia to bring the Community Boost program to small business owners throughout regional Western Australia.

Whether you’re just starting out, or well on your way, Community Boost will help you learn the digital skills you need to market your business and connect with customers on Facebook and Instagram. You’ll leave the workshop with the most up-to-date tools, best practices and resources to help you grow your business.

If you have them, please bring your laptop, tablet and / or mobile device to interact in real time with any of the sessions. Not all Insights or features are available on mobile devices so a laptop better maximises the features of Facebook and Instagram for your business.

This workshop is free to attend, and includes the following sessions.

Session 1 Getting Creative with Your Mobile

Arrive 8.45am for a 9.00am start, session will end at 9.45am.

This session focuses on some simple, practical principles for creating engaging content, provides some practical creative tips and tools and explores how Instagram and Facebook differ.

Session 2 Growing Your Audience with Insights

Session will run from 10.00am to 10.45am.

Learn how and why to use an Instagram Business Profile, what Insights you can access on mobile, how to set-up Instagram Shopping and some tips on how to encourage customers to engage with your business on and offline.

Live Stories

This session will run from 10.45am to 10.55am.

Hear from a local business about their own experience with Facebook and Instagram, the impact it has made on their business and how they manage their social media to maximise engagement with their customers.

Morning tea will be served in this break.

Session 3 Instagram Stories School

This session will run from 11.15pm to 12.00pm.

Businesses and consumers are creating and sharing Instagram Stories every day around the world. This hands-on session takes audiences through the creative tools they have at their fingertips and highlights examples from local businesses. From the brilliant basics, motion pinning and face filters to levitating with Boomerang, tap to reveal and screen recording. Bring your mobile and be ready to make Stories!

Your Facebook Community Boost trainer

Sherryn McBride is a freelance marketing consultant, copywriter, industry speaker, workshop trainer and author. She works with entrepreneurial businesses to help them raise their profile, be remembered and receive referrals through their marketing and customer service activities.

Her knowledge is based on 20 years of managing the state branches of national and global corporations and consultancies in the market research, mining equipment and electrical consumer goods sectors. She has also worked in philanthropic marketing, arts administration and community partnership brokering.

Having completed Facebook’s Australia/NZ Community Trainer Program, Sherryn is one of only eight independent training professionals across Aust/NZ qualified to deliver their Community Boost program to SMEs.


Do I need to register for these sessions?

Yes, places are limited. While this workshop is free of charge, if you are unable to come please cancel and allow another business owner to attend instead.

Do I need to bring my printed ticket to the event?

No, you don’t need to bring your printed ticket.

Can I give my ticket to someone else?

No, please cancel your booking and ask them to register themselves.

What should I bring to the event?

You can bring your mobile device as you may need to refer to it during the workshop, but we ask that you switch it to silent. We also encourage you to bring a laptop or tablet so you can access your Facebook page.We cannot confirm that Wi-Fi will be available.

Will my details be shared with Facebook?

No, your details will only be retained by the Small Business Development Corporation. We may contact you to gather feedback about the workshop and to advise you of further opportunities which may be of interest. We will not share your details with a third party.

Who is hosting the workshops?

The Small Business Development Corporation’s Business Local service is hosting the sessions. The sessions will be presented by a Facebook Community Trainer, who is a part of a new group of eight independent training professionals, qualified by Facebook to deliver education and training to small businesses in Australia and New Zealand.

Why are the events at these locations?

The Small Business Development Corporation is working with Facebook to deliver training in as many areas across Western Australia as possible in 2019. If you would like to suggest the program be hosted in your location at another time, please contact the Small Business Development Corporation.