Facebook for Business: Insights into Marketing for Tourism Workshop (Margaret River)

More than 60 per cent of the total Australian population is an active monthly user on Facebook – that’s more than 14 million people! Make sure your Facebook presence is set up right to tap into this huge potential market at the Facebook for Business: Insights into Marketing for Tourism workshop.

This intermediate-level workshop looks at how tourism providers can use the platform to maximum effect.

Ideal for those with an understanding of Facebook for business, this workshop takes a hard look at some of the more technical elements of the platform that are crucial to engaging and influencing consumer behaviours.

Topics include:

• Facebook for Business: the basics;
• Pages vs Groups;
• Insights and analytics;
• Content strategies;
• Facebook offers and competitions;
• Integrating third party apps;
• An introduction to Facebook advertising and remarketing; and
• Understanding Insights.