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Instagram & Pinterest Marketing for Tourism Workshop
August 20, 2019 @ 1:00 pm - 5:00 pm
They say a picture says a thousand words, and that’s certainly the case when it comes to Instagram and Pinterest. These image-led platforms are growing in popularity at an amazing pace and offer huge opportunities for small businesses.
As tourism operators in Western Australia, we are blessed with beautiful scenery and amazing wildlife; so, we should have an abundance of imagery to share with the world. However, the fast-paced nature of these platforms means the user experience changes often, which can make it hard for small businesses to keep up.
This new course will dive deep into Instagram and Pinterest, giving you a solid understanding of these important platforms. Your trainer will explain the algorithm and the basics of using both platforms, before moving on to some tried and tested tips and tricks. We will give you a few mobile photography hacks and delve into video marketing.
The workshop covers the following topics:
- The Algorithm
- Platform Basics
- Tips and tricks
- Instagram v Snapchat
- Tips & Tricks for using your iPhone to take photos
- Hashtags
- Key Hashtags for Tourism & Hospitality
- Best practices for video
- Platform Basics
- Rich Pins
- Analytics & Advertising
- Tips and tricks
This intermediate workshop is ideal for those with a sound understanding of digital marketing and will provide valuable insight into Instagram and Pinterest, and where tourism providers should focus their attention going forward.
ABOUT THE TRAINER – MEG COFFEY
Social media and digital marketing strategist Meg Coffey is a trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.
Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, delivering training and developing campaigns that enable Australian businesses to compete on the global stage.
She is also the founder of Social Media Perth (#SMPerth), the free digital-marketing knowledge-sharing network. An ideal platform for Meg’s unique brand of social and digital marketing, the growing 4000-strong community inspires and nurtures Australia’s next generation of digital marketers.