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Japan Ready Workshop

November 27, 2019 @ 2:00 pm - 5:00 pm

Did you know in 2018, Japan was Australia’s fifth largest inbound market for visitor arrivals and total visitor spend, and eighth for visitor nights?

The commencement of direct daily services by All Nippon Airways from Tokyo to Perth on 1 September 2019 presents an exciting opportunity for the tourism industry in Western Australia to reinvigorate business and grow market share from the important Japanese market.

Tourism Council WA invites you to get your business Japan Ready by attending their comprehensive workshop which will assist businesses to become ready to service this growing market. Topics include:

  • Overview of the Japanese Market;
  • Japanese service and cultural awareness;
  • Translation requirements;
  • Food service requirements;
  • Welcoming Japanese Groups – Students, MICE;
  • Key commercial considerations; and
  • Engagement – sales and marketing.


Karen Priest’s extensive career spans 30 years’ in the tourism and hospitality sector in the United Kingdom, South Africa, New Zealand and Western Australia. She has served on several tourism industry boards and committees, including Tourism Council Western Australia (TCWA), and is known for developing and implementing strong growth strategies using her effective leadership, sales, marketing, communication and presentation skills.

Karen is the Principal of Smart Tourism, a boutique marketing consultancy which provides strategic solutions and advice to the tourism industry. She has an extensive hotel management background and gained significant destination marketing and management experience working in senior roles with various regional, state and national tourism agencies.

With her passion for tourism marketing and helping businesses succeed she is highly regarded by the industry as a specialist in her field.


November 27, 2019
2:00 pm - 5:00 pm
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Abbey Beach Resort
595 Bussell Hwy
Busselton, WA 6280 Australia
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Tourism Council WA
+61 (08) 9416 0700
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