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Western Australia Tourism – Our Story
February 17, 2020 @ 2:00 pm - 4:00 pm
Following on from the Narrative Project, Tourism WA invites you to join us as they share Western Australia Tourism – Our Story with you.
Tourism WA is embarking on a journey to define our unique tourism brand story. The development of this story, a narrative that is owned across the tourism industry in WA, is important because it will help us align and differentiate our marketing.
That means, in a crowded marketplace, it will be easier for a visitor to choose WA over one of our competitors. Tourism WA wants to present tourism in WA as something that has significant appeal because it is uniquely linked to who we are and where we are.
The presentation will be followed by discussion and afternoon tea.