Photos

A picture is worth a thousand words

The MRBTA Member Console provides a user-friendly way to upload and manage the images on your listing. This part of the guide will provide instructions but also some valuable tips and tricks developed by the MRBTA Marketing Team to help you to ensure that the images you present sell your business in the best possible light.

Uploading & Managing Your Photos

It is recommended to add a minimum of 5 and a maximum of 20 images in this gallery.

Operators with Rooms or Tours/Experiences will also have the opportunity to add images to their different product types.  It is recommended to consider carefully where you add certain images to save doubling up in your listing.

To upload photos you can drag files into the box or click on it to open up your folders and find the photos to upload.

Specs

  • High resolution. Minimum 1280 x 1024 pixels is ideal. You will encounter an error and not be able to upload images that are less than 1280 x 720 pixels.
    • To find this information in Windows, right click on the image and click Properties; Details; Dimensions.
    • To find this information on Mac, right click on the image and click ‘Get Info’.  The dimensions can be found under ‘More Info’.
  • Landscape orientation is most suitable.
  • Professional photography is recommended.
  • MRBTA suggests uploading images without logos or text.

 

This will be the first image in your gallery and will be marked with a star. You can easily click and drag images to change your primary image or the order of your images.

This should be your hero image that captures your unique selling point. If guests were only going to see one image of your business, which would you choose?

Other Images & Captions

You can add up to 20 images to your listing. These can be captioned to provide more information about the image.

Great Photo Checklist

Capture what makes your business special?

Make the visitor feel a connection with the business/region?

Make the visitor think ‘I can’t wait to go there’

Image Selection Guidelines

Business Type
Choose a strong image for each of the following:
Does it make the visitor…
Wineries/Restaurants
Food & wine hero shots Hungry?
‘Grammable interior: inspirational, on-trend.
Capture people enjoying the space
Feel like they’re missing out if they don’t visit?
Make the visitor want to go there so they can brag about it?
Helpful but inspirational exterior More able to identify the venue, and imagine themselves there?
Action shots of chefs/winemakers/ owners Genuinely interested in the business?
Vineyard & cellar door hero shots Compelled to visit?
Accommodation
Living area & view hero shots? Feel like they’re missing out if they don’t stay there?

Make the visitor want to go there so they can brag about it?

‘Grammable interior?
Helpful but inspirational exterior? More able to imagine themselves staying there?
Lifestyle hero shots of people in the space Inspired to live their best life?
Rooms – one hero image per room type Visit your website to find out more?
Tours/Experiences
(includes galleries and retail)
Hero shot that captures the tour’s point of difference Compelled to book the tour over another
Portrait shots of the tour/experience provider Identify with the region’s people?
Action shots that capture the tour/experiences most important pillar (i.e. Eat + Drink? Active + Adventure? Arts + Wellbeing?) Feel like they’re missing out if they don’t experience it?

What Works?

  • Show people actively engaged in an experience
  • People acting naturally and enjoying the space
  • Appear to have been taken in the moment by an unnoticed bystander
  • Detail shots that don’t sacrifice context
  • Use warm and natural lighting
  • Interesting angles

What Not To Do…

  • Focus on people at the expense of the landscape or sense of place
  • Look too styled or posed
  • Feature people with direct eye contact and looking excessively overjoyed
  • Use full or harsh lighting and just as importantly avoid overly dark images
  • Have intense, saturated or unrealistic colours

Time For An Update?

We have secured rates with the following businesses to help you create high-quality, professional imagery for your business.

Tim Campbell Photography:  $475 1 hour package

Russell Ord Photography:  $475 1 hour package

Need Help?

Please do not hesitate to contact the Membership team on (08) 9780 5959 or at membership@margaretriver.com.

We are here to help you with any questions or issues and are always happy to receive your feedback.