Photos

A picture is worth a thousand words

The MRBTA Member Console provides a user-friendly way to upload and manage the images on your listing. This part of the guide will provide instructions but also some valuable tips and tricks developed by the MRBTA Marketing Team to help you to ensure that the images you present sell your business in the best possible light.

Uploading & Managing Your Photos

It is recommended to add a minimum of 5 and a maximum of 20 images in this gallery.

Operators with Rooms or Tours/Experiences will also have the opportunity to add images to their different product types. It is recommended to consider carefully where you add certain images to save doubling up in your listing.

To upload photos you can drag files into the box or click on it to open up your folders and find the photos to upload.

Specs

High resolution. Minimum 1280 x 1024 pixels is ideal. You will encounter an error and not be able to upload images that are less than 1280 x 720 pixels.
- To find this information in Windows, right click on the image and click Properties; Details; Dimensions.
- To find this information on Mac, right click on the image and click ‘Get Info’. The dimensions can be found under ‘More Info’.
Landscape orientation is most suitable.
Professional photography is recommended.
MRBTA suggests uploading images without logos or text.

This will be the first image in your gallery and will be marked with a star. You can easily click and drag images to change your primary image or the order of your images.

This should be your hero image that captures your unique selling point. If guests were only going to see one image of your business, which would you choose?

Other Images & Captions

You can add up to 20 images to your listing. These can be captioned to provide more information about the image.

Great Photo Checklist

Capture what makes your business special?

Make the visitor feel a connection with the business/region?

Make the visitor think ‘I can’t wait to go there’

Image Selection Guidelines

Business Type	Choose a strong image for each of the following:	Does it make the visitor…
Wineries/Restaurants	Food & wine hero shots	Hungry?
	‘Grammable interior: inspirational, on-trend. Capture people enjoying the space	Feel like they’re missing out if they don’t visit? Make the visitor want to go there so they can brag about it?
	Helpful but inspirational exterior	More able to identify the venue, and imagine themselves there?
	Action shots of chefs/winemakers/ owners	Genuinely interested in the business?
	Vineyard & cellar door hero shots	Compelled to visit?
Accommodation	Living area & view hero shots?	Feel like they’re missing out if they don’t stay there? Make the visitor want to go there so they can brag about it?
	‘Grammable interior?
	Helpful but inspirational exterior?	More able to imagine themselves staying there?
	Lifestyle hero shots of people in the space	Inspired to live their best life?
	Rooms – one hero image per room type	Visit your website to find out more?
Tours/Experiences (includes galleries and retail)	Hero shot that captures the tour’s point of difference	Compelled to book the tour over another
	Portrait shots of the tour/experience provider	Identify with the region’s people?
	Action shots that capture the tour/experiences most important pillar (i.e. Eat + Drink? Active + Adventure? Arts + Wellbeing?)	Feel like they’re missing out if they don’t experience it?