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Workshop Wrap: Mastering LGBTQ+ Inclusive Experiences | Nov 2023

The Mastering LGBTQ+ Inclusive Experiences workshop, held on Tuesday 21st November at Tanah Marah, was a fantastic session led by Charlie Douty, the Founder of Welcome with Pride & Husbands That Travel. Their "Welcome with Pride" accreditation program recognises operators committed to providing genuinely inclusive experiences for LGBTQIA+ visitors. The…
Melissa Carmichael
November 28, 2023

Speed Dating Workshop

The speed-dating format is a proven way for businesses to generate new ideas and connections. Accommodation and experience providers are invited to meet and exchange ideas on collaborative experience building and new ways of working together.
Melissa Carmichael
January 3, 2020

Experience Building

This workshop aims to help businesses identify new tourism experiences or enhance existing experiences. Business will learn to deliver engaging and memorable visitor experiences by understanding the needs and preferences of the market. Encompasses contemporary experience development practices such as customer mapping, storytelling, online marketing and social media engagement. 
Melissa Carmichael
December 30, 2019

Airline Ready Workshop

This is a repetition of the workshops provided in November 2019, and will cover the topics included in the Industry Toolkit: Distribution Systems; Commercial Partnerships; Selecting the Best Technology for Your Business; Your Website as a Direct Sales Channel and more.
Melissa Carmichael
December 30, 2019

Customer Service WAy

Customer service is one of the most important parts of your business and it has a huge impact on your sales, recommendations and inevitably, future success. Customer service impacts brand choice and loyalty for 95% of consumers, and in this competitive tourism market, it’s crucial to offer the best service…
Melissa Carmichael
December 30, 2019

Reaching Customers Through Distribution

Enjoy a thorough introduction to the often complex tourism industry. Learn how your business fits into the broader tourism industry and how to actively become part of the network. Learn tourism distribution and the benefits of working with online travel agents, inbound tour operators, wholesalers and visitor centres as well…
Melissa Carmichael
December 30, 2019

Promotion and Publicity for your Tourism Business

As consumers become more and more savvy to advertising, editorial coverage in the media is becoming increasingly valuable. Editorial or PR coverage is much more in-depth than advertising, and helps tell your brand story in much longer form.  It is also much more trusted by your customer than an advert.…
Melissa Carmichael
December 30, 2019

Your Tourism Business Online: Google, SEO & SEM Workshop

Did you know 88% of people in Australia are internet users? A strong digital marketing strategy is essential for small businesses who want to attract and retain customers, secure bookings and generate sales. Your website is your digital shopfront, and first impressions count. As the online space becomes more crowded,…
Melissa Carmichael
December 30, 2019