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tcwa

Customer Service WAy

Customer service is one of the most important parts of your business and it has a huge impact on your sales, recommendations and inevitably, future success. Customer service impacts brand choice and loyalty for 95% of consumers, and in this competitive tourism market, it’s crucial to offer the best service…
Melissa Carmichael
December 30, 2019

Reaching Customers Through Distribution

Enjoy a thorough introduction to the often complex tourism industry. Learn how your business fits into the broader tourism industry and how to actively become part of the network. Learn tourism distribution and the benefits of working with online travel agents, inbound tour operators, wholesalers and visitor centres as well…
Melissa Carmichael
December 30, 2019

Promotion and Publicity for your Tourism Business

As consumers become more and more savvy to advertising, editorial coverage in the media is becoming increasingly valuable. Editorial or PR coverage is much more in-depth than advertising, and helps tell your brand story in much longer form.  It is also much more trusted by your customer than an advert.…
Melissa Carmichael
December 30, 2019

Your Tourism Business Online: Google, SEO & SEM Workshop

Did you know 88% of people in Australia are internet users? A strong digital marketing strategy is essential for small businesses who want to attract and retain customers, secure bookings and generate sales. Your website is your digital shopfront, and first impressions count. As the online space becomes more crowded,…
Melissa Carmichael
December 30, 2019

Japan Ready Workshop

Did you know in 2018, Japan was Australia’s fifth largest inbound market for visitor arrivals and total visitor spend, and eighth for visitor nights? The commencement of direct daily services by All Nippon Airways from Tokyo to Perth on 1 September 2019 presents an exciting opportunity for the tourism industry…
Melissa Carmichael
November 5, 2019

Tourism Council of WA: WA Tourism Awards Workshop

This workshop will assist prospective entrants in the 2019 Perth Airport WA Tourism Awards to prepare submissions and gain important information on the awards process. This workshop will include: An explanation of the entire awards process, including the new online submission program; Clarifications on the rules of entry; Key dates;…
Melissa Carmichael
April 16, 2019

Tourism Council of WA: Customer Service WAy Workshop

Customer service is one of the most important parts of your business and it has a huge impact on your sales, recommendations and inevitably, future success. Customer service impacts brand choice and loyalty for 95% of consumers, and in this competitive tourism market, it’s crucial to offer the best service…
Melissa Carmichael
April 16, 2019
Digital Marketing TipsIndustry News & UpdatesMarketing & Membership team blogWhat's new in the industry?Workshops & Industry Training

5 minutes with Jessica…from Tourism Council WA

Recently we sat down for a coffee with Jessica Foote, Industry Advisor for the Tourism Council of Western Australia (TCWA). What is the TCWA and how do they fit into the tourism industry here in WA? Tourism Council WA (TCWA) is a not for profit (and non-government) membership based organisation…
Peta Fussell
May 13, 2016