Tourism Council WA is bringing its great range of new and updated training workshops to the Margaret River Region this October & November. These short, practical and affordable workshops are industry-focused and suitable for both front-line staff and managers.
MRBTA Members who have not attended a TCWA workshop previously, are invited to attend their first workshop at the TCWA member rate!
November 2016 Workshops (registrations close 3 November unless sold out)
The Customer Service WAy | Nov 7 | 8.30am – 12.30pm | Margaret River
Revolutionising customer service in WA’s tourism towns and precincts, improve your revenue, repeat business and word of mouth marketing through customer service and selling skills…more info
Tourism Boost | Nov 7 | 1.30pm – 5.30pm |Margaret River
This workshop is designed as an introduction and refresher course on the tourism industry and will give you a competitive edge in the growing marketplace…more info
Getting Started Online | Nov 8 | 8.30am – 12.30pm |Margaret River
This workshop covers the basic components of online marketing for tourism businesses…more info
Media & Public Relations | Nov 8 |1.30pm- 5.30pm | Margaret River
Make the most of your media and public relations strategy and find out what does and doesn’t work with today’s traditional and social media…more info
Marketing with Strategy | Nov 29 | 9.00am – 4.30pm |Margaret River
Learn how to develop an in-depth marketing plan and strategise how to effectively deliver it to your customers…more info
Websites, SEO/SEM and Analytics | Nov 30 | 8.30am – 12.30pm | Margaret River
Upgrade your digital marketing with advanced SEO, social media and eTourism techniques…more info
October 2016 Workshops (registrations now closed)
Building Your Brand Through Digital Marketing | Oct 20 | 9am -12pm |Busselton
This workshop covers topics including major consumer review sites, identifying and responding to negative and positive reviews, working with influencers and developing a content strategy…more info
Level: Intermediate
Facebook Marketing: Insights for Small Business | Oct 20 | 1pm – 4pm | Busselton
Learn best practice for Facebook, including how to set up your page correctly and how to use Facebook Insights…more info
Level: Intermediate
Advanced Facebook for Business: Indepth Advertising with Strategy | Oct 21 | 8.30am – 10.30am | Busselton
In this advanced workshop, learn how to run effective Facebook campaigns, how to set up and monitor remarketing campaigns and developing a content strategy…more info
Level: Advanced
Twitter & Instagram: Understanding the Platforms |Oct 21 | 11am – 1pm | Busselton
This workshops covers the value and suitability of Twitter, social media tips and tricks, management tools and hashtags, among many other topics…more info
Level: Intermediate
Emerging Platforms & Trends in Social Media | Oct 21| 2pm – 5pm | Busselton
Find out what’s new and what the future trends are in digital, how to use video streaming and how and why to use other platforms, such as Pinterest and Snapchat…more info
Level: Advanced
China Ready Workshop |Oct 26| 11am – 4pm |Bunker Bay
Get your business ready to service the growing Chinese market and get one step closer to becoming China Ready & Accredited® in this workshop which covers cross-cultural training for managers and service staff; language, culture, traditions and taboos; meeting, greeting and serving; and the opportunity to complete a free assessment to achieve China Ready & Accredited® Individual Certification – an essential requirement for a business to become China Ready & Accredited®…more info