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Busselton Margaret River Airport

The announcement in October 2019 of a direct air service from Melbourne to Busselton marked the first time in 20 years that Jetstar had launched a new Australian domestic route.

After the route was postponed amidst upheaval in the travel industry due to the Covid-19 pandemic crisis, sustained commitment from Jetstar, the State Government and the City of Busselton has meant that the route was eventually launched on 6 April 2022.

Melbourne – Busselton Route Facts

  • The first three years of the flights are predicted to bring in 60,000 passengers and inject $40 million into the local economy.
  • Flights operate three times per week on Mondays, Wednesdays and Saturdays, landing at Busselton Margaret River Airport and returning directly to Melbourne’s Tullamarine airport.
  • In order to assist regional business to prepare in welcoming the airline passengers, MRBTA and Australia’s South West (ASW) has undertaken a training and capacity building programmes.

For more detailed information about the Busselton-Margaret River Airport, please visit the airport website at: http://www.busseltonmargaretriverairport.com.au/.

MRBTA Member Toolkit

Work with MRBTA, ASW (Australia’s South West), the City of Busselton and Tourism WA to prepare your business to satisfy the needs and expectations of visitors flying into Busselton from Melbourne.

Our capacity-building programme has so far seen workshops attended by around 300 representatives of MRBTA and ASW member businesses.

A one-to-one mentoring programme is currently underway, and businesses can express an interest by completing this Business Health Checklist.

The resources in this toolkit are free of charge to download for MRBTA members, and will guide your business in becoming ‘domestic ready’. By this, we mean that your business will:

  • Develop your experience offering in order to meet the expectations of the discerning domestic traveller.
  • Develop the way that you market your business online and through travel trade, in order to be found in the places where domestic travellers are looking when they plan their holidays.
  • Develop your sales channels in order for domestic travellers to book or purchase your product in a seamless way.

 

Please contact the MRBTA Membership Team to download the toolkit

Latest News

Airport

Airport Transport: Traveller Advice

To help ensure a seamless experience for visitors flying into Busselton with Jetstar, operators are encouraged to copy and paste the information below onto websites and into pre-arrival emails. Getting Here & Around: Flying into Busselton Margaret River Airport Jetstar flies direct between Melbourne and Busselton, giving access to pristine…
Jenny Lee
May 1, 2022
Airport

Jetstar Flight Launch for Melbourne Travel Trade

Launch activity supporting the Jetstar Melbourne-Busselton route has been echoed on the east coast with an event for travel trade held at Pearl Diver bar in Melbourne on Monday 4th April. The event was attended by travel trade representatives, as well as Jetstar. Guests were served fresh WA oysters, gin…
Jenny Lee
April 6, 2022
AirportIndustry News & Updates

Jetstar Route Marketing Update

Since Jetstar announced the Melbourne-Busselton direct air service the overwhelming theme of our conversations with members has been around how the route marketing is working; what’s being done to market the route, and how businesses can leverage the opportunity. Earlier this year we put together this explainer article to help…
Jenny Lee
December 14, 2020