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Product & Experience Development

The continued development of regional tourism experiences is crucial to establishing the Margaret River Region as the most highly recommended tourism destination in Western Australia. MRBTA’s work spans a number of areas of focus:

Improving the quality of the region’s tourism product: Through the development of an annual calendar of development opportunities for local businesses, based on the needs present in the industry and in response to consumer trends. Businesses assistance is available in a number of different formats including one-to-one business coaching, group training and education programmes.

Developing regional experiences through working with stakeholders and partners to progress major projects. For example, the ‘Unbeaten Tracks’ initiative to complete, interlink, interpret and promote the region’s walking, cycling & riding trails.

Enhancing regional environmental sustainability through a coordinated strategy to position the region alongside the world’s environmentally supportive destinations. Examples of initiatives include the procurement of the Global Eco Asia-Pacific Tourism Conference 2020, and a partnership with the Shire of Augusta Margaret River to support businesses in gaining Eco Certification.

Cultural and heritage tourism development through investment in cultural & heritage storytelling which connects visitors with the place and its people. MRBTA supports Aboriginal tourism development and has partnered with Undalup Association on cultural initiatives, as well as Koomal Dreaming at Ngilgi Cave and Cape Naturaliste Lighthouse to provide knowledge of local Aboriginal culture relevant to these sites and the region.

Latest Product & Experience Development News

Workshops & Industry Training

MRBTA Experience Development Program

We are delighted to continue our Experience Development Program which enable us to support members seeking to enhance their offerings, expand their customer base and drive long-term success.   Experience providers who have benefited from previous product development programs include:  Providore Margaret River: Providore Ultimate Experience; Forage, Find & Taste The…
Melissa Carmichael
January 12, 2024
Business InsightsMember EventsWorkshops & Industry Training

Workshop Wrap: Mastering LGBTQ+ Inclusive Experiences | Nov 2023

The Mastering LGBTQ+ Inclusive Experiences workshop, held on Tuesday 21st November at Tanah Marah, was a fantastic session led by Charlie Douty, the Founder of Welcome with Pride & Husbands That Travel. Their "Welcome with Pride" accreditation program recognises operators committed to providing genuinely inclusive experiences for LGBTQIA+ visitors. The…
Melissa Carmichael
November 28, 2023
Business InsightsGet InvolvedMember EventsWorkshops & Industry Training

What it’s like to travel Australia today as a LGBTQ+ traveller

About The Author: Charlie Douty, Co-Founder of Husbands That Travel Together with his husband, Charlie has extensively explored Australia, sharing their travels with a 140K-strong Instagram community, @husbands.thattravel. He’s partnered with Hilton Australasia, Destination NSW, and MRBTA to deliver LGBTQIA+ inclusivity workshops. He's recently founded the "Welcome with Pride" accreditation…
November 14, 2023
Industry News & UpdatesSustainable TourismWorkshops & Industry Training

EOIs Open: Strive 4 Sustainability Scorecard Support

Sustainability is an important consideration for the region's industry with increasing awareness of environmental concerns and a growing demand for low-impact travel options.  MRBTA is committed to supporting members to assess and improve their sustainable practices and we are delighted to announce that we have a new initiative available to…
Melissa Carmichael
July 11, 2023
Sustainable Tourism

ECO Think Destination Forum: Key Takeaways

MRBTA Membership Manager, Melissa Carmichael, has recently returned from the ECO Think Destination Forum in Bundaberg, where she represented the region by speaking on the Certified Destinations panel. Melissa was able to reflect on the learnings and value received through the Shire of Augusta Margaret River's ECO Certified Destination Certification…
Jenny Lee
April 26, 2023
Industry News & UpdatesMember EventsStaff ShortagesWorkshops & Industry Training

Update: PALM Scheme Information Session

SW Labour Solutions presented this information session for members to learn more about: Options for recruiting workers through the Pacific Australia Labour Mobility (PALM) scheme Services provided by SW Labour Solutions including recruitment and worker accommodation. Find a summary of the key takeaways from the session and a recording  below.…
Melissa Carmichael
April 18, 2023