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Product & Experience Development

The continued development of regional tourism experiences is crucial to establishing the Margaret River Region as the most highly recommended tourism destination in Western Australia. MRBTA’s work spans a number of areas of focus:

Improving the quality of the region’s tourism product: Through the development of an annual calendar of development opportunities for local businesses, based on the needs present in the industry and in response to consumer trends. Businesses assistance is available in a number of different formats including one-to-one business coaching, group training and education programmes.

Developing regional experiences through working with stakeholders and partners to progress major projects. For example, the ‘Unbeaten Tracks’ initiative to complete, interlink, interpret and promote the region’s walking, cycling & riding trails.

Enhancing regional environmental sustainability through a coordinated strategy to position the region alongside the world’s environmentally supportive destinations. Examples of initiatives include the procurement of the Global Eco Asia-Pacific Tourism Conference 2020, and a partnership with the Shire of Augusta Margaret River to support businesses in gaining Eco Certification.

Cultural and heritage tourism development through investment in cultural & heritage storytelling which connects visitors with the place and its people. MRBTA supports Aboriginal tourism development and has partnered with Undalup Association on cultural initiatives, as well as Koomal Dreaming at Ngilgi Cave and Cape Naturaliste Lighthouse to provide knowledge of local Aboriginal culture relevant to these sites and the region.

Latest Product & Experience Development News

Workshops & Industry Training

EOIs open: 1-1 Interstate Readiness Mentoring

Over the last few years at MRBTA we have increased our focus on helping member businesses to review, improve and create new experience offerings. In partnership with other organisations including Australia's South West (ASW), we have helped over 100 local businesses in their efforts to become 'Airline Ready', and supported…
Jenny Lee
January 12, 2022
Sustainable Tourism

Cash Subsidy and Marketing Benefits for Tourism Businesses Seeking ECO Certification

A partnership between MRBTA and the Shire of Augusta Margaret River is offering local tourism operators the opportunity to strengthen their appeal to high yielding, environmentally conscious visitor markets, by becoming ECO Certified through Ecotourism Australia. With consumer interest in sustainable travel expected to accelerate further in the wake of Covid-19, ECO Certification is a…
Jenny Lee
February 11, 2021
International Wine TourismWhat's new from the MRBTA?Winery Members News & UpdatesWorkshops & Industry Training

Wine Tourism Business Support Program 2020/21

Free Business Coaching Program MRBTA in partnership with MRWA are helping wineries create a unique opportunity to start them on the journey of developing compelling wine tourism experiences that reinforces the region’s position as one of the great wine-producing destination’s in the world. The program will assist you to: •…
Melissa Carmichael
August 4, 2020