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Product & Experience Development

The continued development of regional tourism experiences is crucial to establishing the Margaret River Region as the most highly recommended tourism destination in Western Australia. MRBTA’s work spans a number of areas of focus:

Improving the quality of the region’s tourism product: Through the development of an annual calendar of development opportunities for local businesses, based on the needs present in the industry and in response to consumer trends. Businesses assistance is available in a number of different formats including one-to-one business coaching, group training and education programmes.

Developing regional experiences through working with stakeholders and partners to progress major projects. For example, the ‘Unbeaten Tracks’ initiative to complete, interlink, interpret and promote the region’s walking, cycling & riding trails.

Enhancing regional environmental sustainability through a coordinated strategy to position the region alongside the world’s environmentally supportive destinations. Examples of initiatives include the procurement of the Global Eco Asia-Pacific Tourism Conference 2020, and a partnership with the Shire of Augusta Margaret River to support businesses in gaining Eco Certification.

Cultural and heritage tourism development through investment in cultural & heritage storytelling which connects visitors with the place and its people. MRBTA supports Aboriginal tourism development and has partnered with Undalup Association on cultural initiatives, as well as Koomal Dreaming at Ngilgi Cave and Cape Naturaliste Lighthouse to provide knowledge of local Aboriginal culture relevant to these sites and the region.

Latest Product & Experience Development News

Workshops & Industry Training

EOIs Open: MRBTA Experience Development Program

Our 1-1 Interstate Readiness Mentoring Program, delivered in partnership with Australia’s South West with funding from the Australian Government Recovery for Regional Tourism Program has concluded. Through this program, 30 businesses received 1-1 mentoring to develop their products and services to increase the region’s appeal to the international & interstate…
Melissa Carmichael
July 12, 2023
Industry News & UpdatesSustainable TourismWorkshops & Industry Training

EOIs Open: Strive 4 Sustainability Scorecard Support

Sustainability is an important consideration for the region's industry with increasing awareness of environmental concerns and a growing demand for low-impact travel options.  MRBTA is committed to supporting members to assess and improve their sustainable practices and we are delighted to announce that we have a new initiative available to…
Melissa Carmichael
July 11, 2023
Sustainable Tourism

ECO Think Destination Forum: Key Takeaways

MRBTA Membership Manager, Melissa Carmichael, has recently returned from the ECO Think Destination Forum in Bundaberg, where she represented the region by speaking on the Certified Destinations panel. Melissa was able to reflect on the learnings and value received through the Shire of Augusta Margaret River's ECO Certified Destination Certification…
Jenny Lee
April 26, 2023
Industry News & UpdatesMember EventsStaff ShortagesWorkshops & Industry Training

Update: PALM Scheme Information Session

SW Labour Solutions presented this information session for members to learn more about: Options for recruiting workers through the Pacific Australia Labour Mobility (PALM) scheme Services provided by SW Labour Solutions including recruitment and worker accommodation. Find a summary of the key takeaways from the session and a recording  below.…
Melissa Carmichael
April 18, 2023
Workshops & Industry Training

EOIs open: 1-1 Interstate Readiness Mentoring

Over the last few years at MRBTA we have increased our focus on helping member businesses to review, improve and create new experience offerings. In partnership with other organisations including Australia's South West (ASW), we have helped over 100 local businesses in their efforts to become 'Airline Ready', and supported…
Jenny Lee
January 12, 2022