The continued development of regional tourism experiences is crucial to establishing the Margaret River Region as the most highly recommended tourism destination in Western Australia. MRBTA’s work spans a number of areas of focus:
Improving the quality of the region’s tourism product: Through the development of an annual calendar of development opportunities for local businesses, based on the needs present in the industry and in response to consumer trends. Businesses assistance is available in a number of different formats including one-to-one business coaching, group training and education programmes.
Developing regional experiences through working with stakeholders and partners to progress major projects. For example, the ‘Unbeaten Tracks’ initiative to complete, interlink, interpret and promote the region’s walking, cycling & riding trails.
Enhancing regional environmental sustainability through a coordinated strategy to position the region alongside the world’s environmentally supportive destinations. Examples of initiatives include the procurement of the Global Eco Asia-Pacific Tourism Conference 2020, and a partnership with the Shire of Augusta Margaret River to support businesses in gaining Eco Certification.
Cultural and heritage tourism development through investment in cultural & heritage storytelling which connects visitors with the place and its people. MRBTA supports Aboriginal tourism development and has partnered with Undalup Association on cultural initiatives, as well as Koomal Dreaming at Ngilgi Cave and Cape Naturaliste Lighthouse to provide knowledge of local Aboriginal culture relevant to these sites and the region.