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Guide to: promoting your events

How to Promote Your Event


We’ve created a handy guide with ideas to help you spread the word on your upcoming event.

Promotion via Your Own Business

  • Add the event to your website and make it easily accessible from your homepage.
  • Create a Facebook event and share with your followers. Set aside some budget to promote your event by boosting it to your target audience.
  • Share your event by emailing your customer database.

MRBTA Member Support

  • Add your event to via our online portal.
    All members of the MRBTA have access to adding event listings to our website. We are the region’s number one destination authority attracting over 1.3 million page views per year. Our events calendar is a top 10 landing page on, leveraging your event to locals and visitors.
  • Opportunity to be featured in our monthly What’s On Guide.
    The guide receives around 2,000 hits per month, is promoted on our social channels and included in our monthly consumer email marketing with 30,000+ subscribers, plus a monthly What’s On EDM to our database who have indicated they are interested in hearing about events in the region. For consideration, your event must be submitted and published on no later than the 15th of each month to appear in the following month.
  • Opportunity to be featured in the weekly membership newsletter distributed to industry partners.
  • Opportunity to be featured in the bi-monthly media newsletter distributed to MRBTA media contacts.
  • Event posters and flyers can be promoted through our visitor centres in Busselton & Margaret River, simply drop in and provide to the team.
  • Printed handouts of the weekly what’s on guide is promoted in visitors centres in Busselton & Margaret River.
    If your event is loaded on, it will be included in the handout.

Working with Media

  • Prepare a media release. Tourism Australia has a great resource on how to write a media release.
  • Distribute your media release to local media, the MRBTA ( and Australia’s South West and include compelling, high-res imagery (without watermarks) that media can use.
    – Augusta-Margaret River Times |
    – Margaret River Mail |
    – Pelican Post (Augusta) |
    – Busselton Mail |
    – Busselton-Dunsborough Times |

Online Platforms

Social Media

Facebook groups are a great way to promote your event. You could look at targeting local community groups or special interest groups relevant to your event.

Some local community groups include:

Industry groups:

Local Businesses

  • Approach local businesses and ask to put up your poster or flyers in their coffee shops or venue.
  • Contact local accommodation providers – caravan parks, hotels, hostels. Email them your event or ask if you can put flyers out at reception.

Have any questions? Contact MRBTA Membership | or (08) 9780 5959