Skip to main content

About MRBTA & Capes Foundation

The Margaret River Busselton Tourism Association (MRBTA) is a self-funded, not-for-profit, incorporated association with over 50 years’ experience in supporting the Margaret River Region to thrive through tourism. 

Our diverse team of over 100 employees is spread across the precious patch of earth between Busselton and Augusta. We share a common passion for the region and we are driven by a vision to produce outcomes from tourism which make it a better place to live, work and visit. 

Our vision is supported by a unique organisational structure which allows us to perform the functions of both: 

  • Australia’s largest Local Tourism Organisation (LTO): Acting on behalf of over 650 members, whilst providing marketing, visitor servicing and experience development to support the success of local tourism businesses. 
  • Capes Foundation: A division of MRBTA that undertakes conservation & restoration, provides education & interpretation, and encourages enjoyment and appreciation of nature and heritage. Capes Foundation operates four caves, two lighthouses, an adventure ropes course, and cares for birds of prey at Eagles Heritage. The division also operates ground handling at Busselton Airport. 

MRBTA is governed by a Board of Directors and an independent Chair.


Learn more: View MRBTA Strategic Directions 2022-2025
View MRBTA Annual Reports


MRBTA honours the traditional owners of this land, the Wadandi (Saltwater) people, and their elders past, present and emerging.
We acknowledge the Wadandi people’s 60,000-year custodianship of this special place, and we thank the them for generously sharing
with us their immensely deep cultural knowledge and connection to the land.