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About MRBTA & Capes Foundation

The Margaret River Busselton Tourism Association (MRBTA) is a self-funded, not-for-profit, incorporated association with over 50 years’ experience in supporting the Margaret River Region to thrive through tourism. 

Our diverse team of over 100 employees is spread across the precious patch of earth between Busselton and Augusta. We share a common passion for the region and we are driven by a vision to produce outcomes from tourism which make it a better place to live, work and visit. 

Our vision is supported by a unique organisational structure which allows us to perform the functions of both: 

  • Australia’s largest Local Tourism Organisation (LTO): Performed by our Tourism Division, which seeks to develop a robust tourism industry through considered destination management, contemporary marketing and visitor servicing, incisive industry capacity and capability building, and influential advocacy.
  • Capes Foundation: This Division seeks to sustain and share our region’s rich environment, history and culture at the eight sites entrusted in our care –Ngilgi, Lake, Mammoth & Jewel caves, Cape Naturaliste & Cape Leeuwin lighthouses, Eagles Heritage, and Forest Adventures – and by working collaboratively with partners on regional initiatives.

MRBTA is governed by a Board of Directors and an independent Chair.


Learn more: View MRBTA Strategic Directions 2022-2025
View MRBTA Annual Reports


MRBTA honours the traditional owners of this land, the Wadandi (Saltwater) people, and their elders past, present and emerging.
We acknowledge the Wadandi people’s 60,000-year custodianship of this special place, and we thank the them for generously sharing
with us their deep cultural knowledge and connection to the land.