A s travel returns post-Covid, the Margaret River Region is preparing to claim its place as a preferred destination for ‘High Value’ interstate travellers.
In order to stand out amidst a fiercely competitive domestic travel landscape, the local tourism industry in this region will need to collaborate more effectively than ever before. We must also be ready to engage this market from product development, right through to promotion.
The ‘Interstate Market Drive Trails’ project takes a holistic approach to interstate market recovery, through three streams of activity:
- Marketing campaign activity to ensure that this destination stands out as desirable above others.
- Training and development to ensure the best possible visitor experience and positive word of mouth.
- Digital marketing mentoring to ensure the region’s prominence in the competitive online landscape.
Further details are available in the industry project brochure.