Project Update July 2023
- Printed maps: A total of 50,000 maps have been printed (10,000 for each trail). The drive trail maps continue to be distributed through the region’s visitor centres and participating member businesses (order your copies here).
- The first wave of campaign activity took place from April to August 2022. The paid social component of the campaign delivered 1,343,046 impressions and 7878 clicks. The Australian Traveller partnership had great cut through and produced over 3000 unique views with click through rates over 10%, which was well above their average. Coverage was also secured in the May/June/July print edition of Australian Traveller, with a readership of 168,000.
- The second wave of campaign activity took place from February – April 2023. This phase focussed on the creation of social media video reel content. Paid social media activity reached 289,900 people and produced around 12,700 link clicks. Please view the campaign report and social strategy here.