Melbourne-Busselton Air Service: Key Dates

Marketing activity
Industry training and capacity building activity

October 2019

  • 4th: Announcement of Melbourne-Busselton direct air service with Jetstar; simultaneous launch event in Melbourne with travel and lifestyle media led by Tourism WA; Initial Jetstar/Tourism WA airfare sale campaign.
  • 17th: Initial Airline Information Session with presentations by MRBTA, ASW (Australia’s South West), City of Busselton and TWA (Tourism WA)

November 2019

  • Jetstar Magazine’s November issue features 5 pages of editorial on the flight route and the region
  • 10th: Live weather cross from Busselton on Weekend Sunrise promoting flights. Funded by MRBTA and ASW in cooperation with Busselton Jetty
  • 12th: Airline Ready training for accommodation providers
  • 13th: Airline Ready training for tour operators
  • 15th – 18th: Jetstar/Tourism WA airfare sale campaign
  • 22nd: Airline Ready training for non-bookable product

December 2019

  • Business training and one-to-one mentoring delivered by MRBTA & ASW
  • 9th: Transport operator EOIs for Busselton-Margaret River Airport open

January 2020

  • Business training and one-to-one mentoring delivered by MRBTA & ASW

February 2020

  • Qantas Advertorial: Advert plus native editorial – ‘a weekend of wine and luxury in the Margaret River region tasting and sampling the best of the region’; Travel Insider Wineries Article and Gallery featuring outlining the best wineries and cellar doors with a separate listing for each member (12 months lifespan)

March 2020

  • MRBTA, ASW & TWA travel trade event in Melbourne, followed by sales calls in regional Victoria
  • 25th: Initial flight arrives at Busselton-Margaret River Airport; Passengers include a delegation of media and influencers invited by Tourism WA and supported by MRBTA/ASW

May 2020

  • 10th – 14th: MRBTA & ASW attend Australian Tourism Exchange travel trade event in Melbourne

August 2020

  • TWA/ATEC East Coast Roadshow