Self-drive Tourist Marketing – how to tap into an unstructured powerhouse (Free)

Topics will cover:

· Working with others – who’s who in the tourism zoo?

· Packaging – why it helps and things to consider

· Rules of thumb – what to spend on basic tourism marketing, how to make your marketing dollar go further

· The value of the self-drive market to regional industry

· Market development – how to extend your appeal to new markets

· Seasonality and shoulder seasons

· Case Study: Flinders Ranges Station Stays – An example of diversification, packaging and co-promotion