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Self-drive Tourist Marketing – how to tap into an unstructured powerhouse (Free)

August 30, 2018 @ 8:00 am - 5:00 pm

Topics will cover:

· Working with others – who’s who in the tourism zoo?

· Packaging – why it helps and things to consider

· Rules of thumb – what to spend on basic tourism marketing, how to make your marketing dollar go further

· The value of the self-drive market to regional industry

· Market development – how to extend your appeal to new markets

· Seasonality and shoulder seasons

· Case Study: Flinders Ranges Station Stays – An example of diversification, packaging and co-promotion


The Good Egg
38/44 Albert Street
Busselton, WA 6280 Australia
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