Learning opportunities: Further your tourism knowledge

• Small Business Centre South West: Basic book-keeping 17th September, the Equinox Busselton;

• E-tourism coaching: TCWA is offering personalised eTourism Coaching that will be tailored to your business needs. The Coaching will improve your online tourism marketing, social media presence, bookings and sales.

• Tourism E-School has three articles for you this month packed full of practical advice for tourism operators:

• The power of profiling your most profitable customer to help with your marketing decision making
• 3 steps to get customer advocacy of your tourism experience on social media
• How to track leads and sales from social media