As part of their user-pays plan of events, Wine Australia are holding their first ever Market Entry tasting in the UK in February 2016 to help wineries who are seeking distribution in this market show their wines to a number of importers, buyers and press.
The cost for the event is $200 ex GST per SKU, with a maximum of 4 SKUs per brand/winery. A tasting booklet will be produced for the event which will include winery information, contact details and FOB pricing. Wineries are also able to provide leaflets/POS to display with their wines. This will be a free-pour tasting so there is no need for wineries to attend. Wine Australia will also manage invitations to key agents, buyers and press.
Interested? Check out their website for more info and to register.