Tourism Council WA is delivering a range of short, practical and affordable training workshops across Western Australia in 2017. These workshops are updated regularly to ensure they remain relevant to your industry, taking into account the latest information, research and trends. Upcoming workshops include:
Marketing with Strategy Workshop
Marketing with Strategy will cover:
- How to analyse your market
- Defining who your customer is
- How to promote your business
- The four P’s (product, price, place & promotion)
- Smart goal setting
- Action your plan
- Measuring your success
The workshop will be held at Lake Cave in the function room on the 19th of July; 9am – 4:30pm.
REGISTER NOW
Working Smarter Online Workshop
Working Smarter Online will cover:
- Basic components of online marketing for tourism businesses
- Essential aspects of tourism website design
- Overview of search engine optimisation and search engine marketing
- Overview of tourism relevant social media avenues
- Measurement and monitoring of online activities
The workshop will be held at Lake Cave in the function room on the 20th of July; 8:30am – 12:30pm.
REGISTER NOW
Websites, SEO/SEM and Analytics Workshop
This workshop will cover:
- Online marketing strategy
- Search engine optimization and algorithm updates
- Search engine marketing and online advertising tools and techniques
- Social media strategy
- Monitoring, measurement and analysis of online activities
The workshop will be held at Lake Cave in the function room on the 20th of July; 1:30pm -5:30pm.
REGISTER NOW